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  • 34. NRLM Marketing Where No Market Yet Exists
  • 34.1. Context 1: VOLUME – SIZE – SCALE
  • 34.2. Context 2: WHEN Does Marketing Trigger? – The Predictability Gap
  • 34.3. Context 3: WHERE Is the Buyer? – The Three Market Spheres
  • 34.4. Context 4: PRICE DISCOVERY – When Demand–Supply Logic Breaks Down
  • 34.5. Context 5: CONSUMPTION DYNAMICS – When Demand Has a Ceiling
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