KNOWLEDGE VISIBILITY WEBSITE WORKBOOK
Chapter 12
Managing and Growing Your Knowledge Visibility Website
Introduction
Launching a website is not the end of the journey.
It is the beginning.
Every organisation changes over time.
New products are introduced.
New services are developed.
New projects are completed.
Customers ask new questions.
Knowledge grows continuously.
A successful Knowledge Visibility Website should grow along with the organisation.
It should become a living knowledge resource rather than a static brochure.
This final chapter helps you think beyond the website launch and prepare for continuous improvement.
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12.1 Who Will Own the Website?
Content Need
Who will be responsible for the website after it is launched?
☐ Founder
☐ Marketing Team
☐ Technical Team
☐ Knowledge Team
☐ External Agency
☐ Shared Responsibility
☐ Other ____________________
Name the responsible person or team.
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12.2 Who Will Update the Content?
Content Need
Who will regularly review and update information?
☐ One person
☐ Department Heads
☐ Subject Experts
☐ External Writer
☐ Marketing Team
☐ Shared Responsibility
How often should content be reviewed?
☐ Monthly
☐ Quarterly
☐ Half-Yearly
☐ Annually
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12.3 What Type of Content Will Be Added Regularly?
Content Need
Tick all that apply.
☐ Articles
☐ News
☐ Case Studies
☐ Videos
☐ Customer Stories
☐ Research
☐ FAQs
☐ Events
☐ New Products
☐ New Services
☐ Downloads
☐ Other _____________________
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12.4 How Will New Knowledge Be Captured?
Content Need
Whenever your organisation learns something valuable, how should it be recorded?
☐ Written Notes
☐ Internal Reports
☐ Video
☐ Team Discussion
☐ Knowledge Library
☐ Standard Format
☐ Other ___________________
Is there a simple process for capturing new knowledge?
☐ Yes
☐ No
☐ Needs to be developed
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12.5 Which Content Should Be Reviewed First?
Content Need
Some information changes quickly.
Tick the sections that require more frequent review.
☐ Contact Information
☐ Products
☐ Services
☐ Prices
☐ Team
☐ Events
☐ News
☐ Downloads
☐ Other ____________________
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12.6 How Will Success Be Measured?
Content Need
How will you know the website is becoming more useful?
Tick all that apply.
☐ More enquiries
☐ Better quality enquiries
☐ More downloads
☐ Longer visitor engagement
☐ More returning visitors
☐ More newsletter subscribers
☐ More sales
☐ Better customer understanding
☐ Reduced repetitive questions
☐ Other ___________________
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12.7 What Should Be Improved Every Year?
Content Need
List the areas that should continuously improve.
1.
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2.
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3.
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4.
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5.
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12.8 Future Expansion
Content Need
Which of these may be added in the future?
☐ Knowledge Portal
☐ Learning Academy
☐ Online Courses
☐ Community Forum
☐ Member Area
☐ AI Assistant
☐ Calculators
☐ Assessment Tools
☐ Mobile App
☐ Multiple Languages
☐ Other ____________________
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12.9 Three-Year Vision
Content Need
Imagine your website three years from now.
How would you like people to describe it?
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12.10 Final Commitment
Content Need
Complete the following statement.
We want our website to become...
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Notes for the Consultant
By the end of this chapter we should understand:
• Who owns the website.
• How knowledge will be maintained.
• How new content will be created.
• How success will be measured.
• How the website will continue to grow.
• The organisation's long-term vision.
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Chapter Completion Check
☐ Website ownership assigned
☐ Content update process agreed
☐ Knowledge capture process discussed
☐ Success measures identified
☐ Future expansion ideas listed
☐ Long-term vision recorded
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What We Have Achieved
Congratulations.
You have now completed the Knowledge Visibility Website Workbook.
During this journey, we have not merely planned a website.
We have discovered your organisation.
Together, we have explored:
• Who you are.
• Why your organisation exists.
• Who you serve.
• What you know.
• What customers want to know.
• What knowledge already exists.
• What you offer.
• Why customers trust you.
• What deserves priority.
• How visitors should experience your website.
• How your knowledge should be organised.
• How your website will continue to grow.
The result is much more than a website plan.
It is the foundation of your organisation's Knowledge Visibility Ecosystem.
From this point onward, the Consultant and IT Team can transform these discoveries into a website that is:
• Easy to understand.
• Easy to navigate.
• Rich in knowledge.
• Trusted by visitors.
• Discoverable by search engines.
• Readable by AI systems.
• Ready to grow with your organisation.
Most importantly, your knowledge will no longer remain scattered across documents, presentations, emails and people's memories.
It will become a valuable organisational asset—well organised, easy to access and capable of creating value for many years to come.
