KNOWLEDGE VISIBILITY WEBSITE WORKBOOK
Chapter 11
Planning Your Website Structure
Introduction
By this stage, we have discovered:
• Who your organisation is
• Why it exists
• Who it serves
• What it knows
• What knowledge already exists
• What you offer
• Why customers trust you
• What content deserves priority
• How visitors move through the website
The next step is to organise all this information into a website that is easy to understand and easy to navigate.
A website is not simply a collection of pages.
It is an organised knowledge system.
Visitors should always know:
• Where they are
• Where to go next
• How to find information
• How different topics are connected
A clear structure helps both people and AI understand your organisation.
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11.1 What Should Be on the Main Menu?
Content Need
Which sections should appear in the website's main navigation?
Tick those that are important.
☐ Home
☐ About Us
☐ Products
☐ Services
☐ Solutions
☐ Knowledge Library
☐ Resources
☐ Case Studies
☐ News & Articles
☐ Careers
☐ Contact Us
☐ Other ______________________
Which six or seven should appear first?
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11.2 Which Sections Need Their Own Pages?
Content Need
List the subjects that deserve dedicated pages rather than a brief mention.
1.
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2.
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3.
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4.
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5.
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11.3 Which Pages Belong Together?
Content Need
Group related pages under one section.
Example:
Knowledge Library
• Articles
• FAQs
• Guides
• Videos
• Downloads
Your Groups
| Main Section | Related Pages |
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11.4 Which Pages Should Be Easy to Find?
Content Need
Some pages should never be hidden.
Tick the important ones.
☐ Contact
☐ Products
☐ Services
☐ About Us
☐ FAQs
☐ Case Studies
☐ Downloads
☐ Careers
☐ Other ____________________
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11.5 Which Pages Will Grow Over Time?
Content Need
Some sections will continuously expand.
Examples:
☐ Knowledge Articles
☐ Blog
☐ News
☐ Videos
☐ Case Studies
☐ Research
☐ FAQs
☐ Resource Library
☐ Other ___________________
Which section is likely to become the largest?
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11.6 Which Pages Need Regular Updating?
Content Need
Tick all that apply.
☐ News
☐ Events
☐ Products
☐ Services
☐ Prices
☐ Team
☐ Careers
☐ Blogs
☐ Downloads
☐ Other ___________________
Who will keep them updated?
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11.7 What Should Visitors Be Able to Search?
Content Need
Which information should be searchable?
☐ Articles
☐ Products
☐ Services
☐ FAQs
☐ Case Studies
☐ Videos
☐ Downloads
☐ Team
☐ Other ___________________
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11.8 Which Information Should Be Downloadable?
Content Need
Tick the resources visitors should be able to download.
☐ Brochures
☐ Product Catalogue
☐ Company Profile
☐ Reports
☐ Research Papers
☐ Case Studies
☐ Checklists
☐ Templates
☐ Price Lists
☐ Other ___________________
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11.9 How Should Different Pages Connect?
Content Need
Every important page should guide visitors to related information.
Examples:
A Product Page may connect to:
• FAQs
• Videos
• Case Studies
• Contact
A Knowledge Article may connect to:
• Related Articles
• Services
• Downloads
• Consultation
Which sections should be linked together?
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11.10 Website Structure Summary
| Website Section | Priority | Expand Over Time |
| Home | ||
| About Us | ||
| Products / Services | ||
| Knowledge Library | ||
| Case Studies | ||
| Resources | ||
| Contact |
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Notes for the Consultant
By the end of this chapter we should understand:
• The main website sections.
• Which pages require dedicated space.
• How information should be grouped.
• Which content will continue growing.
• Which pages require regular maintenance.
• How different sections should connect.
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Chapter Completion Check
☐ Main navigation identified
☐ Major sections grouped
☐ Priority pages selected
☐ Searchable content identified
☐ Downloadable resources identified
☐ Internal page connections planned
☐ Website structure broadly agreed
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What We Have Achieved
This chapter has transformed a collection of information into the first draft of a website structure.
Instead of thinking in terms of isolated pages, we have organised the organisation's knowledge into logical sections that visitors can easily understand and navigate.
This structure will become the blueprint for the website and will guide future content creation, expansion and maintenance.
In the next chapter, we will focus on Managing and Growing the Website, ensuring that it remains accurate, relevant and valuable long after it is launched.
