KNOWLEDGE VISIBILITY WEBSITE WORKBOOK

Chapter 9

Creating Your Content Priorities

Introduction

By now, we have developed a good understanding of:

• Who you are

• Why your organisation exists

• Who you serve

• What you know

• What questions customers ask

• What knowledge already exists

• What you offer

• Why customers trust you

The next challenge is deciding what should be communicated first.

Every organisation has more knowledge than it can publish at one time.

Trying to create everything together usually results in confusion, delays and inconsistent quality.

A successful Knowledge Visibility Website grows in stages.

This chapter helps us identify the content that deserves the highest priority.

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9.1 What Should Every Visitor See?

Content Need

If a visitor spends only two minutes on your website, what are the five things they must understand?

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9.2 Which Pages Are Most Important?

Content Need

Tick the pages that should receive the highest priority.

☐ Home

☐ About Us

☐ Products

☐ Services

☐ Solutions

☐ Knowledge Library

☐ Case Studies

☐ Customer Stories

☐ FAQs

☐ Contact

☐ Blog

☐ Downloads

☐ Other _______________________

Which three pages should be developed first?

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9.3 Which Customer Questions Need Immediate Answers?

Content Need

List the questions that every visitor asks before making contact.

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9.4 Which Topics Demonstrate Your Expertise?

Content Need

Identify the subjects where your organisation has the strongest knowledge.

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9.5 Which Content Will Build Trust Quickly?

Content Need

Which content should appear early?

☐ Founder story

☐ Customer testimonials

☐ Case studies

☐ Team profiles

☐ Project photographs

☐ Videos

☐ Certifications

☐ Research

☐ Success stories

☐ Other _______________________

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9.6 Which Content Will Generate Enquiries?

Content Need

What information is most likely to encourage a visitor to contact you?

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9.7 What Can Be Published Immediately?

Content Need

List content that is already available with little or no editing.

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9.8 What Needs To Be Created?

Content Need

List important content that does not yet exist.

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9.9 What Can Wait?

Content Need

Some content is useful but not urgent.

List items that can be developed later.

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9.10 Content Development Roadmap

Content Need

Please classify each item.

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Notes for the Consultant

At the end of this chapter we should know:

• Which content deserves the highest priority.

• Which pages should be developed first.

• Which existing material can be reused.

• Which new content must be created.

• What can safely be postponed.

• How content development should be phased.

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Chapter Completion Check

☐ Priority pages identified

☐ Key customer questions selected

☐ Core knowledge topics identified

☐ Trust-building content prioritised

☐ Ready-to-use content identified

☐ Missing content listed

☐ Content roadmap prepared

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What We Have Achieved

This chapter has helped us move from collecting knowledge to planning its communication.

Instead of attempting to publish everything at once, we now have a clear content roadmap. This allows the website to be built in logical stages, ensuring that visitors first see the information that matters most, while additional knowledge can continue to be added over time.

The next chapter will focus on Designing the Visitor Journey—understanding how different types of visitors should move through the website, discover relevant information and confidently take the next step.