35. Deepak Chawla, 43, Pitampura, Delhi

Observation…

Same organic rice, five brands, five prices on the same shelf.

Maybe I Should…

Maybe higher price means better quality. Or maybe I’m paying for packaging and storytelling. Everyone claims purity, certification, farmer connect — impossible to compare.

Nah… Not Really…

When choice becomes homework, I opt out. I’ll buy regular rice I understand. Organic shouldn’t require a PhD.