Call Out…

Roop Singh, Bee Keeper, Mathura

“I am a beekeeper from Mathura. I run about 200 boxes now. Buyers keep asking for organic honey. Demand is there. Reality is tough. Bees don’t survive on rules.”

Reality Translation Layer.

Look, for you honey is not farming on paper. Bees move. Seasons change. Survival comes first. You already migrate boxes—mustard fields, then Himalayas. Small keepers use whatever works to keep bees alive. Without that, colonies die. Pure ‘rule-book organic’ honey at scale is nearly impossible.

Am I alone or someone is holding my hand!

You are partly supported, partly alone. Buyers help with paperwork and testing. But they don’t stand with you when colonies collapse. Small suppliers struggle quietly. Everyone wants organic honey, but no one wants to carry production risk with you.

Is it really worthwhile or just cosmetics?

For you, organic honey is mostly optics. Testing and paperwork help marketing. Jungle honey blending helps margins. But 100% organic, traceable, scalable honey is not realistic today. Best is honest positioning—natural, migratory, low-intervention—without pretending purity that biology does not allow.