Call Out…

Manish, 42, Sarpanch, Rayla village

“One company says if we do organic onion, they will buy directly from farm at premium. They promise knowledge, inputs, paperwork. Onion prices anyway crash sometimes. But what about our other crops?”

Reality Translation Layer.

Manish, onion is your strength. A buyer coming with buy-back, price clarity, and paperwork support is not common. For onion alone, organic can reduce your market risk. But organic will not automatically work for all village crops together. Onion economics are different. Other crops have different buyers, volumes, and risks. Mixing everything can create confusion.

Am I alone or someone is holding my hand!

For onion, you are not alone. The company is holding your hand—for now. But for other crops, you are alone. No buyer has spoken. No price is fixed. No assurance exists. Farmers must be told clearly: this support is crop-specific, not village-wide magic.

Is it really worthwhile or just cosmetics?

For onion, this is worthwhile if agreements are written, premiums are clear, and payments are timely. For other crops, pushing organic without buyers will be cosmetic and risky. Start with onion only. Learn. Stabilize. Then decide. Organic should reduce uncertainty—not multiply it.