Call Out…

S. Reddy, 34, Kurnool, Andhra Pradesh

“We do normal farming. Red Chilli gives cash. One old rice we grow only for home. Now a Hyderabad organic company wants this rice. Says he will buy everything. Should we trust this?”

Reality Translation Layer.

Reddy, this is not a random organic idea. This started from taste, not theory. Someone ate your rice. Liked it. Market interest came first. That already puts you ahead of most organic stories. This rice variety is not new to you. You already know how to grow it. The risk is not agronomy. The risk is scale, discipline, and sticking to agreed practices across 42 farmers who have joined you in this journey.

Am I alone or someone is holding my hand!

You are not alone — but support is conditional. The Hyderabad buyer is offering inputs, practices, records, paperwork, and buyback. That is real support. But it depends on farmer unity. If even few farmers cut corners, use chemicals, or break protocol, the whole group can collapse.

Is it really worthwhile or just cosmetics?

For you, this is worthwhile. Not cosmetic. There is assured buyer, defined crop, and known price logic. But income increase will come only if farmers stay honest, records are maintained, and trust is protected. Organic here is a business agreement — not emotion.