Thought Blurb

Many farmers already farm organically by habit, but they don’t grow the crops organic businesses actually want to sell.

When Organic Met the Real World

Traditional farmers stayed low-input by choice, while cash crops and high-value produce had long shifted to chemical-intensive commercial farming.

What Organic Meant and What It Became

Organic assumed easy conversion; reality split farmers into two groups—those organic by default but low value, and those valuable but hard to convert.

How adhering to Principle while Practicing is achieved

Principle holds only when businesses invest in slow crop transitions, accept lower margins initially, redesign demand, or admit that some crops resist organic conversion economically.