Deepak runs a mid-sized namkeen manufacturing unit in Indore. As business grew, work got divided.

One person handled sales targets.

Another looked after packaging.

Someone else worried about costs.

A junior managed social media.

Everyone was busy.

But decisions started clashing.

Sales pushed for cheaper packs.

Production cut corners to meet volume.

Customers began saying:

“Pehle jaisa feel nahin raha.”

Deepak realised something important.

No one was looking at everything together.

He changed just one thing.

Every Monday, he sat with all key people for 30 minutes and asked only two questions:

1. “Is this good for today’s sale?”

2. “Will this still make us proud next year?”

Some ideas passed.

Some were dropped.

Confusion reduced.

Lesson (simple, usable):

Growth and brand are not two jobs.

They are one responsibility.

👉 Try this yourself:

Before saying yes to any idea, ask:

“Does this help now and protect later?”

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How this decodes the “big wisdom”

Leadership in marketing—or business—is not about choosing:

• logic or imagination

• numbers or empathy

It’s about holding both together.

Someone must protect the long view

while still respecting daily realities.

My honest view

Small businesses don’t fail due to lack of effort.

They fail when no one guards the overall balance.

Integration is not a role.

It’s a mindset.