Raju runs a small kulfi business in Alwar, Rajasthan. His kulfi is famous—thick, creamy, real elaichi. People say,

“Bhaiya, taste toh lajawab hai.”

But there was a problem.

Some days the kulfi was perfect.

Some days it was slightly icy.

Some days a bit too sweet.

Customers didn’t complain loudly.

They just stopped coming regularly.

One day, Raju’s nephew—doing a diploma in food processing—suggested something simple.

“Chacha, same recipe rakho, but measure milk every time.

Same flame time. Same cooling time.”

Raju resisted.

“Haath ka andaaza hi asli kala hai.”

Still, he tried.

Taste stayed the same.

But now—it stayed the same every day.

Regular customers returned.

Lesson (simple, usable):

Art creates love.

Science keeps it alive.

👉 Try this yourself:

Keep your taste emotional,

but your process repeatable.

Measure just one thing you earlier guessed.

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How this breaks down the “big wisdom”

• Art = taste, aroma, feel, memory

• Science = measurement, timing, consistency

• AI (for small businesses) = calculator, WhatsApp notes, reminders—not magic

You don’t need fancy tools.

You need discipline around what already works.

My clear opinion

Most small food businesses fail not because food is bad—

but because good food arrives inconsistently.

Creativity brings customers once.

Consistency brings them back.