Anil runs a small namkeen unit in Bikaner. He buys raw material from one trader, makes product in a back room, sells through two wholesalers, and worries only about sales.

When sales dropped, he blamed the distributor.

When taste complaints came, he blamed labour.

When margins fell, he blamed prices.

Everything was someone else’s fault.

One day, a visiting cousin asked him a simple question:

“Anil, when was the last time you tasted your own product as a customer?”

That evening, Anil did something different.

He sat with his wife, opened one packet like a customer would, ate it slowly, and noticed:

• oil smell slightly old

• namkeen unevenly fried

• packet sealed properly, but unattractive

He didn’t hire anyone.

He just fixed small things together—oil rotation, frying time, packing look.

Sales improved in one month.

Lesson (simple, usable):

Food business is not separate pieces—

it is one connected experience.

If one part breaks, trust breaks.

👉 Try this yourself:

Once a week, behave like your own customer.

Buy your product. Open it. Eat it. Notice everything.

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Why this matches the “big wisdom”

That fancy line about “storytelling, insight, and joy” simply means this for small businesses:

• Insight = noticing what’s actually happening

• Story = what customers feel, not what you say

• Joy = food that feels right, not stressful

My clear opinion

Small businesses don’t lack intelligence.

They lack time to connect the dots.

This snippet does exactly that.