Irfan sells fresh sugarcane juice using a mobile cart in Nagpur. People drink and leave. End of story.

One day, he started doing something new.

He asked every customer just one question:

“Cold theek tha ya thoda zyada chahiye tha?”

That’s all.

Within weeks, people started returning.

They felt remembered.

Lesson (simple, usable):

Post-sale conversation builds repeat business.

👉 Try this yourself:

Ask one honest question after sale.

Not feedback form.

One sentence.

________________________________________

My final straight talk (no drama):

Small food businesses already have authenticity.

They lose only because they forget to express it clearly.

Trust is not branding.

Trust is behaviour, repeated daily.