“Hygiene Must Be Seen, Not Assumed.”

Pankaj runs a small samosa–kachori shop near Kota coaching area. Taste is solid. Students come in crowds. Yet every six months, business dips for no clear reason.

One evening, a regular quietly told him:

“Bhaiya, haath dhone ka scene clear nahin dikhta.”

That hit harder than any food inspector visit.

Pankaj didn’t renovate. He did one small thing.

He placed a handwash bottle, water mug, and towel right next to the counter—visible to customers.

Every time before touching food, he washed his hands in front of them.

Sales stabilised within weeks.

Lesson (simple, usable):

Customers don’t assume hygiene.

They need to see it happening.

👉 Try this yourself:

Move hygiene actions into public view.

Not posters.

Actions.