Ramesh runs a small poha–upma snacks unit in Indore. He supplies to 14 tea stalls and 3 small offices. Every month, he worries only about one thing—price. Oil rate badh gaya, rawa mehenga ho gaya, margin squeeze ho raha hai.

Last year, one office stopped ordering suddenly. When Ramesh asked why, the admin said something simple:

“Employees were unsure how fresh the food was.”

Same poha. Same taste. Same price.

But doubt entered the room.

Ramesh didn’t hire an agency. He didn’t print brochures.

He did one small thing.

Every morning, he started WhatsApping one photo to his customers—

that day’s poha being prepared, with today’s date written on a small paper near the stove.

That’s it.

No discount. No scheme.

Within two weeks, the office restarted orders. One even asked for extra trays.

Lesson (simple, usable):

In food, people don’t need big promises.

They need small signals of care.

Freshness shown beats freshness claimed.

👉 Try this yourself:

If you sell food—show today.

Today’s batch. Today’s cooking. Today’s stock.

One photo. One line. No drama.

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My honest opinion (straight, no sugar):

Most small food businesses lose customers not because food is bad—but because silence creates suspicion. Trust is not built by talking more. It’s built by showing one honest thing repeatedly.