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Article 13 — Amendment, Learning & Evolution

13.1 Why this Article exists

13.1.1 No business framework, however well thought out, can anticipate every future situation.

13.1.2 Agriculture, food systems, markets, regulations, consumer behavior, and technologies will continue to change.

13.1.3 This Article exists to ensure that the Business Foundation Framework can evolve with time, without becoming unstable, reactive, or diluted.

13.1.4 Change is allowed. Impulsive change is not.

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13.2 What may be amended

13.2.1 Articles of this Framework may be amended when:

• The scale of the business changes materially,

• The nature of operations expands significantly, or

• Long-term assumptions clearly no longer hold true.

13.2.2 Amendments are meant to:

• Strengthen relevance,

• Improve clarity, and

• Address blind spots revealed through experience.

13.2.3 Amendments are not meant to justify convenience, pressure, or shortcuts.

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13.3 What must not be amended casually

13.3.1 The following principles are considered core and stable, and must not be diluted casually:

• Long-term time horizon,

• Capability before products,

• Infrastructure-first thinking,

• Disciplined decision-making, and

• Fairness with realism across the value chain.

13.3.2 Any proposal that weakens these principles must be treated as a fundamental shift, not a routine update.

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13.4 How amendments are proposed

13.4.1 Any proposed amendment must:

• Be written clearly,

• Explain the reason for change, and

• Describe the long-term implications.

13.4.2 Verbal understandings, informal discussions, or assumed changes are not considered valid amendments.

13.4.3 Cooling-off periods are strongly encouraged for significant amendments, especially those involving:

• Capital deployment,

• Governance or role changes, or

• Strategic direction shifts.

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13.5 How amendments are approved

13.5.1 Amendments to this Framework require:

• Deliberate discussion,

• Alignment across key roles, and

• Documented agreement.

13.5.2 Urgency, excitement, market pressure, or short-term opportunity are not acceptable reasons to bypass this process.

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13.6 Learning as the trigger for evolution

13.6.1 Amendments should be driven by:

• Data generated through operations,

• Repeated patterns observed over time, and

• Clear evidence of what works and what does not.

13.6.2 One-off events, isolated successes, or temporary failures do not justify structural change.

13.6.3 Learning must mature before it reshapes the Framework.

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13.7 What this Article protects the business from

13.7.1 This Article protects the business from:

• Frequent direction changes,

• Emotional rewriting of rules, and

• Gradual erosion of discipline.

13.7.2 It ensures that learning leads to improvement, not confusion.

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13.8 In simple words

This Framework is meant to grow wiser with time, not weaker.

Change is welcome. Carelessness is not.

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13.9 Why this Article stands at the end

13.9.1 This Article closes the Business Foundation Framework by:

• Allowing evolution,

• While protecting stability.

13.9.2 It ensures that this Framework remains a living guide -relevant, respected, and consistently applied — not a document that is rewritten every time circumstances change.