Across India, a quiet shift is taking place. Village-level economic activity driven by Self Help Groups, Farmer Producer Organizations, Youth Micro-Enterprises, and Mission-Driven Livelihood Programs - is producing more perishable goods than ever before.

This shall be true in Assam’s Dhemaji Ginger Clusters as it is in Maharashtra’s Nashik Grape Belts, Tamil Nadu’s Floriculture Hubs in Hosur, Kerala’s Fishery Harbors in Alappuzha, or Rajasthan’s Pomegranate Growers around Jalore.

But even with so much production, the rural economy still loses a shocking amount of value. The missing link is well known: a flexible, mobile, affordable cold chain that reaches the village, rather than waiting for the farmers to reach it.

Mobile Thanda Godaam has been developed exactly to fix this gap, not theoretically, but through years of ground level operational trials across multiple states.

For over a decade, similar systems in components have been tested in organic produce projects in Rajasthan, Maharashtra, Uttarakhand, Sikkim, Meghalaya, Karnataka, and Himachal Pradesh, where temperature-sensitive items like kiwi, cherry tomato, baby leaf lettuce, wild mushrooms, mountain herbs, dairy products, and fresh flowers had to be stabilized within hours of harvest.

The lessons from these dozens of fruit corridors, involving hundreds of farmer groups, led to the creation of the Mobile Thanda Godaam model, which can now be deployed anywhere with confidence.

Mobile Thanda Godaam changes the power equation in rural areas. It is not meant to run on the highway every morning. It is not a tourist bus. It is strategic infrastructure like a movable mini-warehouse that stays where it is needed most, and moves only when demand says so. That may be at source or market place.

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A Truly Mobile Cold Chain — Proven on the Ground

Unlike static cold storages, Mobile Thanda Godaam is a moving set of refrigerated units—designed to operate across:

• PLUS 14–18°C for herbs, flowers, seedlings, mushrooms

• PLUS 4–8°C for fruits, vegetables, dairy, fish

• MINUS 14–18°C for frozen foods, meat, and high-value health products

These multi-temperature capabilities dramatically expand the addressable market. In earlier experimental trials, refrigerated loads have been successfully stored in similar temperature-zoned systems. This isn’t an experiment; it’s a validated operating routine.

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The Multiple Revenue Model -The Game Changer

One of the most powerful discoveries from earlier value-chain work was that empty return trips destroy cold-chain economics. Mobile Thanda Godaam keeps this from happening. The model uses a reverse – local load strategy, proven repeatedly in:

• Rajasthan → Gurugram → vegetables but locally dairy & bakery

• Sikkim → Siliguri → fruits local - return with frozen peas, pharma items

• Himachal → Chandigarh → fruits but local - return with ice-cream and frozen snacks

• Wayanad → Kochi → herbs but local - return with chilled processed foods

Mobile Thanda Godaam applies the same logic everywhere: Outbound = rural produce → city and Inbound = city goods → rural communities

This isn’t a side element; it is a core design—ensuring each unit earns on multiple legs, doubling income without doubling effort.

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The Fabrication & Technology Backbone (No Fear of “How Will We Build This?”)

A common anxiety in any government or FPO audience is: “Who will build this? Is it reliable? Will it break down?”

SNL InnoFarm has already solved this. After years of refurbishing retired containers, reefer boxes, and commercial vehicle chassis for cold-chain pilots across 3 States, SNL has developed:

• the lowest-cost fabrication model,

• a standardised mobile unit design,

• and an efficient IoT-enabled temperature monitoring system.

• Back up Solar Power Integration

• Operations controlled through IoT Enabled Controls Systems.

The tech stack has been deployed earlier in:

• Rajasthan Kinnu corridors

• Uttarakhand herb clusters

• Himachal stone-fruit pack-houses

• Karnataka floriculture belts

• Punjab dairy collection systems

Every part of Mobile Thanda Godaam from insulation to compressor systems to fuel optimization, comes from real-world lessons, not theory.

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Why This Model Fits Today’s Rural India

Village enterprises everywhere are growing:

• Assam’s ASRLM is nurturing 3.5+ million beneficiaries—SHGs producing vegetables, fish, piggery, spices, pickles, and flock-based poultry.

• Odisha Lakhpati programs are boosting horticulture and NTFP.

• Jharkhand’s JSLPS is scaling lac, tasar, and mushroom initiatives.

• Maharashtra’s MSRLM supports dairy, floriculture, and processed foods.

• Kerala Kudumbashree is expanding fish-processing and curry paste units.

Despite diversity, one requirement is universal: aggregation → cooling → channelization. Mobile Thanda Godaam is the only model that can reach the actual point of production—whether it is:

• a riverside fish landing in Majuli

• a turmeric processing shed in Kandhamal

• a vegetable cluster in Indore

• a rose farm in Hosur

• a pineapple belt in Tripura

• a milk route in Haryana

Because it moves to the producer or market, production constraints no longer restrict market potential.

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A Backbone for Every Rural Activity

Mobile Thanda Godaam becomes the infrastructure on which dozens of other enterprises stand strong:

• FPO-led procurement

• SHG micro-processing

• fish/piggery/poultry value chains

• horticulture clusters

• floriculture

• herbal & medicinal products

• frozen food distribution

• rural pharma supply

• community event cold storage

• village-level last-mile delivery

Once this system is installed in a place, it quietly supports the entire economic ecosystem—just like roads and electricity supported the last generation.

Neutral View;

Mobile Thanda Godaam is a proven, field-tested solution for perennial cold-chain challenges faced by rural producers. It enables village clusters to stabilize, aggregate, and channelize perishable goods using mobile, multi-temperature units that operate profitably through two-way logistics. The model’s flexibility makes it suitable for any Indian state.

My Opinion (as required at the end)

This model succeeds because it is built from real-world operations, not from power points. Every corridor, every temperature zone, every reverse-load strategy has already been discussed in other states as well. With SNL’s fabrication technology and the availability of refurbished units, the model is both affordable and rapidly deployable. Whether for ASRLM or any state mission, Mobile Thanda Godaam can become the single most important backbone for scaling rural enterprises in the next decade.