15.1 Ground Rule
No single pitch fits all. Each partner has a history, hopes, and hurts. We’ll change the story, not the truth. Simple language, clear do’s/don’ts, and examples a loader or a lawyer can both follow.
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15.2 Stakeholder Snapshot: What they want vs what we say
| Partner | What they secretly want | What we say (30-sec story) | What we WILL do | What we WON’T do |
| SNL & Tech Vendors | Volume + zero-friction ops | “You focus on pulp & machines; we’ll make them famous at street-speed.” | Long-term offtake, QA feedback, on-time payments | Reverse-engineer IP, buy knock-offs |
| Municipality/Police/Inspectors | Orderly vending, no complaints | “Clean counters, fixed timings, FSSAI+IDs visible. Less chaos, more smiles.” | Uniforms, trash control, hotline | Hawking outside no-vend zones |
| Temples/Faith Bodies | Dignified seva, zero drama | “Prasad-style juice seva: quiet branding, fast, clean, fully audited.” | Low-noise ops, photo logs, queue SOP | Loud banners, crowding |
| CSR/Corporates/PSUs | Auditable impact, low risk | “1 glass = 1 act; dashboards with time-stamped proof.” | Impact reports, geo-tags, hygiene badges | Overpromise outcomes |
| Schools/Colleges/Hospitals | Safety + affordability | “₹14 real fruit, FSSAI, weekly QA, staff training.” | Staff orientation, water tests | Sugary syrups, gimmicks |
| Banks/NBFCs | Performing assets | “IoT meters = EMI confidence.” | Pledged assets, default swaps | Cash collections in envelopes |
| NGOs/SHGs | Livelihoods that last | “Women-led counters; learnable in one day.” | Training, safe sites, night storage | Tokenist pilots with no follow-up |
| Market Assns./Landlords | Clean tenants, regular rent | “Plug-in counter that lifts footfall.” | Rent-auto-deducts from sales | Late dues, messy sites |
| Media/Local Leaders | Feel-good, zero scandal | “Farm-to-glass Indian tech; human stories every week.” | Fact-sheets, site access | Exaggerated health claims |
| Loaders/Cleaners (Backbone) | Respect + steady work | “Your hands make the city drink.” | Fixed shifts, gloves, tips jar policy | Treat as invisible labour |
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15.3 Micro–Scripts (use as-is on ground)
• Municipal Officer: “Sir, yeh hawker nahi, licensed micro-counter hai. Daily hygiene photo app par, kachra ham uthate. Crowd jam? We shift 10 metres. Aapko shanti, logon ko sehat.”
• CSR Head: “Aapka paisa bartan nahi, glasses of dignity serve karega. Meter, photos, IDs — sab proof milega.”
• School Principal: “Madam, ₹14 mein real fruit, no preservatives. Monday ko hygiene drill, Friday ko water test report WhatsApp.”
• Temple Trustee: “Seva quiet rehegi: white aprons, no loud branding, queue rails, 1,000 glasses/hour without pushing.”
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15.4 Genuine Concerns & Plain Answers
• “Hygiene kaun dekhega?”
Daily photo checklist, weekly surprise audit; operator’s star-rating public.
• “Queue jam hoga?”
3-lane railings, 20–25 sec/glass, peak-hour volunteer.
• “Fake pulp?”
Hologram seal + QR batch trace. Operator fined if tampered.
• “EMI miss?”
Auto-split at source; NBFC sees live meter.
• “Religious sensitivities?”
Flavour calendar (fast-friendly), low-decibel zones, signages in local language.
• “Who cleans?”
Loader-cleaner roster with names on the app; gloves/soap issued; end-of-shift selfie.
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15.5 The Loader–Cleaner SOP (because success is on their shoulders)
1. Loader (Raju): scans drum QR → logs “delivered 10 kg guava” → snaps counter photo.
2. Cleaner (Meena): end-of-day rinse, food-grade wash, 3-tap wipe → uploads 3 pics (nozzle, tank, floor).
3. Incentive: 26 green days = ₹500 bonus; 1 red flag = retrain next morning.
4. Respect rule: nameboard at hub: “Raju & Meena served 2,300 glasses safely this week.”
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15.6 Partnership Red Lines (tell early, avoid pain)
• No substandard pulp or counterfeit cups.
• No counters in hospital ICUs, exam halls, or fire exits.
• No political branding on seva sites.
• No cash-under-the-table for permissions.
• No health claims like “cures anemia.” Juice is food, not pharma.
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15.7 Mini–MOUs (one-pagers that work)
With a Temple Trust:
• 1 dispenser, Sat 4–8 pm, quiet branding.
• Target 2,000 glasses; funds released post-meter+photo report.
• Company handles trash & crowd rails.
• If crowd >3,000, add second unit within 30 minutes.
With a School:
• 1 counter, 12–3 pm; ₹14/glass.
• Weekly staff demo; monthly water test.
• Complaints resolved <24 hrs; 3 strikes → replace operator.
With Market Association:
• Corner slot, plug point assured.
• Rent auto-deducted from sales; Sunday mela support.
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15.8 “What’s-in-it-for-me?” (WIFM) Cheatsheet
• Municipality: fewer plastic bottles, cleaner junctions, happier voters.
• CSR: hard numbers, soft smiles, zero leakages.
• Faith bodies: faster seva, cooler crowds, no kitchen mess.
• Schools/Hospitals: safer alternative to fizzy/syrupy junk.
• Banks/NBFCs: assets that literally pour cash.
• Media: weekly good-news reel, human-led.
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15.9 Handling Non-Complementary Agendas (without fights)
• “We want our syrup brand inside.”
“Our licence forbids non-fruit syrups. We can co-brand cups instead.”
• “Put our 8×12 hoarding.”
“Safety limits signage. We’ll give you app space + straw sleeve branding.”
• “Free juice daily forever.”
“We can schedule seva days monthly and paid days otherwise — same team, same quality.”
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15.10 Escalation Ladder (fast + fair)
1. On-site fix (15 min): operator ↔ coordinator call.
2. City desk (4 hrs): reroute supply/tech.
3. Regional lead (24 hrs): machine swap/site shift.
4. HQ review (72 hrs): contract tweak or exit without drama.
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15.11 Partnership Math (make it visible)
• Temple Saturday: 2,500 glasses × ₹18 (sponsored) = ₹45,000 → operator ₹12k, loaders/cleaners ₹3k, pulp+cups paid, donor gets audited joy.
• School Week: 1,200 glasses × ₹14 = ₹16,800 → safe hydration, angry-fizzy-bottle vanishes from gate.
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15.12 Tone to Remember
We aren’t asking for favours. We are offering order, dignity, and proof.
Same dispenser can do commerce at noon and compassion at dusk — if partners walk with us on clear rules written in human words.
