13.1 Rollout Philosophy
Two parallel highways launch together:
• A. Enterprise Track: investors + street-smart operators (paid-by-consumer).
• B. Benevolence Track: philanthropy/CSR/faith/community giving (paid-by-donor, free-to-consumer).
Same dispenser, same pulp, same app — different payer.
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13.2 Stakeholder Map (Tripartite + Donor)
1. Investor/Asset Owner (owns machine)
2. Operator/Vendor (runs counter)
3. Central Company (pulp/brand/tech/governance)
4. Donor/Sponsor (new) — corporate CSR, temple trust, alumni body, RWAs, NGOs, memorial families, event organizers.
Money flow: Donor prepays “x” glasses → system releases pulp + cups → operator serves → app meter verifies → donor dashboard shows impact.
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13.3 Placement Archetypes (Paid & Sponsored)
Streets & Mobility: tea stalls, e-rickshaw carts, metro exits, bus depots, taxi stands.
Education: morning assemblies, PTMs, exam centres, coaching hubs, hostels.
Health: OPD queues, blood donation camps, dialysis centres, vaccination drives.
Faith & Community: temples, gurudwaras (langar + juice), mosques (iftar months), churches (Sunday gatherings), cremation grounds (quiet corner: “shradha se, shanti se”), satsangs, bhandaras, jagrans, padyatras.
Civic & Relief: heat-wave “pyaau + juice” hybrids, disaster relief kitchens, polling day queues.
Workplaces & Public Offices: courts, collectorates, PSUs, factories (shift change).
Sports & Culture: marathons, kabbadi nights, melas, school sports day.
Tone rule at sensitive sites (cremation grounds, hospitals): low-noise branding, white apron, minimal signage: “Seva: Fresh Fruit Juice”.
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13.4 Sponsored Formats (Pick-and-Play)
• S1: Daily Langar-Juice Add-On — 500–2,000 glasses/day beside existing meal lines.
• S2: Heat Action Pods (Mar–Jun) — 300–600 glasses/day at high-exposure junctions.
• S3: School Wellness Hour — 250–500 glasses in 30 mins at dispersal.
• S4: OPD Queue Relief — 200–400 glasses, 8–11 a.m.
• S5: Event Cartridge — 1,000–5,000 glasses over 4–8 hours (marathons, rallies).
• S6: Memorial/Thanksgiving Seva — family sponsors 1,200 glasses on a date.
• S7: Q-Commerce CSR — 2L/5L/10L fresh packs delivered to kitchens/hostels.
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13.5 Donor Packs & Budgets (illustrative)
• Silver (1,000 glasses): ₹18,000 all-inclusive (pulp, cups, ops, audit).
• Gold (5,000 glasses): ₹85,000 (multi-site, same day).
• Platinum (25,000 glasses): ₹3.9 lakh (citywide “Fresh Day”).
Each pack includes geo-tag photos, meter counts, beneficiary time-stamps, & a 1-page impact note.
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13.6 Why Donors Love It
• Simple: no kitchen build, no perishables, plug-and-serve.
• Auditable: IoT meters + photo logs (no ghost serving).
• Dignified: clean cups, quick service, consistent taste.
• Scalable: one cheque → many wards/schools in a week.
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13.7 Year-1 Phasing
• Phase 1 (0–90 days): 50 paid counters + 10 donor pilots (temple, OPD, school).
• Phase 2 (90–180 days): 200 paid + 50 donor pods; sign 5 corporate CSR MoUs.
• Phase 3 (180–365 days): 1,000 paid + 250 donor pods; city heat-wave program with municipal tie-up.
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13.8 SOPs (sponsored service)
• Pre-Event: site permission, water source check, queue plan, shade.
• On-Site: two servers + one crowd marshal; hygiene photo uploaded hourly.
• Post-Event: meter close, stock reconciliation, photo collage auto-emailed to donor.
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13.9 Examples (how it looks on ground)
• Gurudwara Langar, Amritsar: 3 dispensers near steel tumbler wash zone; 6,000 glasses on Sunday; donor — Canada-based alumni batch.
• Govt. Hospital OPD, Indore: 400 glasses/day, 8–11 a.m.; CSR of a pharma distributor.
• Shani Mandir Bhandara, Jaipur: Saturday seva, 2,500 glasses; memorial family sponsors monthly.
• Cremation Ground, Ahmedabad: subtle kiosk by water area; 300 glasses/day; signage: “Prarthana aur Poshan”.
• Heat Pods, Nagpur: 20 junctions in May; municipal CSR pool funds 1 lakh glasses across the month.
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13.10 Corporate CSR Hooks
• “1 Glass = 1 Good Deed” employee wallet (₹299/month funds 20 glasses).
• Adopt-a-School (10L/week fresh packs).
• Shift-Wellness for Factories (post-shift hydration station).
Real-time CSR dashboard shows glasses served, CO₂e saved (vs bottled logistics), and farmer lots used.
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13.11 Faith & Cultural Sensitivities
• Fruit choices aligned to fasting/ritual norms (e.g., avoid flavours with seed concerns if requested).
• Low-decibel ops at solemn sites.
• Multilingual boards: Hindi/English + local.
• Women-only queue option where needed.
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13.12 Legal & Permits (lightweight pack)
• Venue NOC (temple trust/municipal/hospital).
• FSSAI central license (company) + operator food-handler card.
• Single-day event intimation (where applicable).
We supply laminated “Hygiene Ready” checklist on site.
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13.13 Risk & Crowd Management
• Shade first, service second.
• 3-tap queue lanes; water top-up line separate.
• Extra cups buffer (+10%).
• Spill kit; first-aid sachets (ORS) in heat pods.
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13.14 Monitoring & Evidence
• Each dispenser → Event Code; meter + time-stamped photos every hour.
• Donor gets auto-report: site map, counts, photos, operator IDs, fruit batch IDs.
• Public “gratitude wall” link (optional) with privacy-safe images.
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13.15 Why This Changes the Game
Meals have long owned charity. Fresh fruit juice adds a light, fast, clean option that fits 90% of benevolence situations — from aarti lines to exam days. It’s dignified for recipients, doable for donors, and deployable for us in hours.
Bottom line: the same network that sells for ₹14 at 4 p.m. can serve for ₹0 at 6 p.m. — funded by a temple, a CSR wallet, or a grieving family’s quiet tribute.
One platform. Paid and sponsored. Commerce and compassion — on tap.
