6.1 Your Brand or Local Name
Before we talk of money — let’s talk of identity.
Every unit, no matter how small, deserves a name. It builds izzat (respect) and repeat business.
Examples:
• “Sukhai Ghar – Drying Services by Meena” (Indore)
• “Smart Bites – Healthy Snacks by Anita” (Nagpur)
• “Food Saver Corner” (Coimbatore)
• “SNL Smart Dry Partner – Sanjay’s Kitchen” (Jaipur)
Even if you’re not making a separate logo or fancy website, a small local identity gives power. When someone says “Take it to Anita Drying Wali,” you’ve arrived!
6.2 The Five Levels of Marketing & Effort
Let’s be honest — not everyone wants to build an empire.
Some want just ₹15,000 extra, some want ₹50,000, and a few want to make ₹5 lakh a month.
This section helps you decide how much effort to put for the result you want.
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🌱 Level 1 – “Side Income, Low Effort”
Goal: ₹15,000–₹25,000 per month
Effort: 2–3 hours/day, using one 20 kg machine at home.
What You Do:
• Dry food for your neighborhood — tomatoes, chillies, coriander, poha.
• Use WhatsApp and word-of-mouth.
• Customers: friends, local women groups, nearby kirana stores.
💬 Example: Mrs. Rekha from Kota runs 3 drying batches a day while managing her household. She prints simple stickers and delivers by scooter. Earns ₹20k+ steadily, zero stress.
Tip: Focus on consistency, not marketing. When people trust your quality, your machine never stays idle.
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🌾 Level 2 – “Semi-Pro Mode, Double Effort = Double Income”
Goal: ₹30,000–₹50,000 per month
Effort: 4–6 hours/day, expand customer circle.
What You Do:
• Partner with 2–3 small traders or mandis.
• Offer custom drying for bulk produce.
• Join the SNL Drying Network App — get occasional job alerts and contract drying work.
💬 Example:
Ramesh and his wife in Nashik joined the SNL network. They now get 2–3 outside jobs per week — “Dry 200 kg of spinach,” “Prepare 50 kg of turmeric powder.”
Their income doubled, and they still have free days!
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🔗 Level 3 – “Full Use of Network Power”
Goal: ₹60,000–₹90,000 per month
Effort: Daily operation, digital visibility.
What You Do:
• Keep your profile active on the SNL App — update daily availability.
• Accept contract jobs from other clients - cities.
• Maintain basic social media presence — small reels, before-after photos.
• Offer pickup-drop with local tempo owners or delivery boys.
💬 Example:
Vandana Joshi, a retired school principal from Pune, runs 2 dryers full-time.
She gets orders through the app — from local caterers, hostel canteens, and food startups.
She says, “I’m earning like a salaried job — but from home, in slippers!”
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🌟 Level 4 – “All-Out Professional Mode”
Goal: ₹1 lakh–₹2 lakh per month
Effort: 8–10 hours/day + helper or family partner.
What You Do:
• Operate multiple dryers (2–3 units).
• Take bulk contracts via SNL platform or FPO tie-ups.
• Supply to hotels, institutional kitchens, and packaging units.
• Maintain records, quality sheets, and sample jars — professional-grade.
💬 Example:
“Raghav FoodTech” in Ahmedabad started with one machine in 2024.
By mid-2025, he runs four dryers and supplies dried onions and ginger powder to 11 small hotels.
Now earning ₹1.8 lakh/month with 2 helpers — still a micro enterprise, but run like a mini-factory.
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🏅 Level 5 – “Build Your Own Brand & Scale Aggressively”
Goal: ₹2–₹5 lakh per month
Effort: Full-time operation, distribution mindset.
What You Do:
• Create your own retail or online brand of dried foods (snacks, mixes, herbs).
• Use professional packaging and labeling.
• Tie up with e-commerce or grocery chains.
• Mentor 3–4 new micro-entrepreneurs under your name (franchise model).
💬 Example:
“DryDelite Foods” from Hyderabad started as a one-woman unit.
Today, owner Suhasini Reddy sells 30 SKUs — dried okra chips, curry bases, and ready meal packs — through Amazon and BigBasket.
She also sources drying jobs to smaller units in her area — creating 20 local jobs.
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6.3 Customer Relationship Tips (Because Trust = Free Marketing)
• Always return on time — “delivery time” builds your reputation.
• Send before-after photos of the batch — clients love transparency.
• Use small thank-you notes or WhatsApp messages after each job.
• Keep one loyalty offer — like “every 10th drying free.”
💬 Remember: In small towns, your honesty is your hoarding board.
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6.4 Growth Through Word-of-Mouth (Sabse Asli Marketing)
People believe people — not posters.
Each satisfied customer brings two new ones.
So focus less on “advertising” and more on “appreciation.”
Simple habits that multiply business:
• Neat packaging (clear pouches, printed label = professional look).
• Offer small samples to shopkeepers or apartment residents.
• Post one “Drying Day” story on WhatsApp every week — that’s enough digital presence!
💬 Example:
In Lucknow, Aftab Drying Works posts one photo daily — “Today drying: Karela Chips for Hotel Rajdeep.”
Within six months, he had 23 hotels as customers — without spending ₹1 on marketing.
💬 In Simple Words
This business grows in layers — your effort decides your earning.
You can be a part-timer earning pocket money or a full-time local brand with staff and systems.
The best part? Every layer connects to the same free SNL digital network — you grow without paying commissions or tech fees.
So decide your level, commit your effort, and let the machine — and the network — do the heavy lifting.
