4.1 Who Will Buy & Why
The beauty of this business is that everyone is your customer — because everyone wants food that stays fresh longer, without chemicals or waste.
Here’s how the market opens up in layers:
🏠 A. Local Households:
These are your regular neighbors, friends, and relatives.
They’ll bring you small lots — 5 kg of tomatoes, 3 kg of green peas, or leftover cooked sabzi after a family function.
They’ll love that you give back their own food in dry, clean form — ready to use for next season or travel.
💬 “Aapka khaana, aapka swaad — hum sirf usse sambhalte hain.”
🧑🌾 B. Farmers & Growers:
In every mandi or village, farmers lose 10–30% of their harvest because of market glut.
Now, instead of selling at throwaway prices, they can book drying slots through the SNL digital platform.
You, as a micro-entrepreneur, earn for every batch dried — at ₹10 to ₹40 per kg depending on the crop.
👉 Example: A farmer brings 200 kg of chillies; you dry and return 20 kg premium dried chillies, charging ₹2000.
🏪 C. Small Traders, Kirana & FPOs:
These people always look for reliable small processors.
When they need 50 kg of dried onion, methi, or garlic, they can see all SNL-linked dryers on their app — location, rate, slot availability.
They can directly book your unit — no middleman, no commission.
That’s the power of a free digital backbone.
🍴 D. Hotels, Restaurants & Caterers (HORECA):
Every kitchen wastes cooked food or raw material.
Now they can send that food for drying or ask for custom-dried ingredients — fried onions, tomato flakes, garlic chips, curry bases, even biryani masala!
You earn on every batch, and they save 30–40% in food costs.
It’s a win-win — and you might even get long-term contracts!
👩💻 E. Online & Retail Startups:
Many food startups don’t want to invest in their own drying setup.
They can upload job orders on the SNL system — for example:
“Need 200 kg of mint leaves dried in Jaipur between 15–20 November.”
Any micro-enterprise nearby can accept the job.
👉 The platform automatically shows rates, schedule, and payment — transparent and fair.
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4.2 Where They Are (Local haat, shops, schools, apartments, mandis)
Your market is literally everywhere —
• Rural Mandis for crop drying.
• Urban Apartments for home-cooked food drying.
• Housing Societies for demonstration stalls.
• Schools & Hostels for healthy dry snacks.
• Hotels & Bakeries for ready ingredients.
• Temples or Ashrams for long-storage meals.
💡 Example: A small unit in Pune tied up with three nearby schools to dry fruits and veggies for mid-day meals. The kids get nutrition, the unit gets steady work, and the school gets appreciation — sab khush!
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4.3 How They Decide to Buy (Price, Quality, Convenience, Trust)
People choose you because of:
• Trust: They know their food stays “unmixed” and handled locally.
• Speed: Same-day drying possible with your modular machine.
• Transparency: Every batch and rate visible on the network app.
• No Commission: They pay you directly, not through agents.
• Quality: The dried product looks, smells, and tastes just like the original.
Your goal is to make people say —
“Yaar, market mein sab milta hai, par tumhara dried wala alag hi level hai!”
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4.4 How You’ll Reach Them (Direct + Digital + Network Power)
Here’s where your business becomes part of something bigger — The SNL Drying Network.
💻 A. Digital Backbone (IT Platform)
Every SNL dryer gets automatically registered on the SNL Network Platform.
Think of it like a Google Map for Dryers — customers can see:
• Which micro-entrepreneur is nearby,
• What products they dry,
• Current batch rates,
• Next available slot.
All this runs free of cost — no software fee, no commission.
The platform earns only when it places bulk contract jobs (optional for you).
🧾 B. Your Business Dashboard
You get your own login — where you can:
• List your drying services (onion, mango, herbs, etc.),
• Update availability (today’s slot open or full),
• Accept/Reject jobs,
• Get automatic payment records.
So even a homemaker in Bareilly or a retired teacher in Nashik can handle full operations from her mobile phone.
🧍♀️ C. Local Outreach Activities
Don’t forget the local, human touch — it builds trust faster than any app:
• Free demo stalls in housing societies.
• “Drying Day” campaigns in mandis.
• Posters at kirana stores — “Aaj hi sukhaaiye apne fruits & veggies!”
• Small video clips shared on local WhatsApp groups.
💬 Example: “Mohan Drying Services – Opp. Rajesh Kirana, near Jain Temple. Clean drying, quick return, fair rates.”
💬 In Simple Words
You’re not just running a machine — you’re part of a living network of 1000+ micro-entrepreneurs, all helping India reduce food waste and make money at the same time.
Your business is independent, but connected.
You control your pricing, your schedule, and your clients — the network only helps you get more.No cuts, no commissions, no confusion.
Just pure technology + trust = transformation.
