1.1 Project Name / परियोजना का नाम
“Amrud Valley FPO – Sawai Madhopur”
Tagline: “Phal ka poora daam, har kisan ke naam.” 🍈
A name that links to both pride of place and purpose. This is not just about pulp or powder — it’s about reclaiming the izzat aur aamdani of guava, methi, tomato, and chilli growers of Sawai Madhopur.
________________________________________
1.2 Mission Statement / Core Philosophy (हमारा उद्देश्य क्या है)
Our mission is simple yet sharp:
“Hamari fasal bekar nahi jayegi. Kharab, tuti-phooti, ya bazaar se loti hui bhi apni keemat paayegi.”
This FPO isn’t formed to turn farmers into factory owners. It’s formed to turn losses into value — using technology as a sahaayak, not as a showpiece.
The FPO stands for:
• Fair value realization of produce that fails to fetch premium prices in mandi.
• Common platform for bulk, volume, and negotiation power — not forced brotherhood.
• Respecting individuality while sharing opportunity.
________________________________________
1.3 The Project Concept / परियोजना की कल्पना
This project is rooted in Amrud (Guava) — the winter pride of Sawai Madhopur’s small farms — supported by year-round crops like Methi, Tomato, and Mirch.
1.3.1 Problem Statement – Gap Analysis (समस्या की जड़)
Every winter, the mandi overflows with guavas — especially the desi safed variety from Khandar, Bonli, and Chauth ka Barwada areas. Buyers quote dirt-cheap prices: ₹5–7 per kg. Farmers either dump the unsold fruit or feed it to animals.
Summer and rains brings tomato and chilli; winter brings methi — each with the same story of glut, low prices, and helpless smiles.
Real problem? Price collapse, perishability, and weak market linkages.
________________________________________
1.3.2 The Solution – स्थानीय हल
The FPO decided: “Hum pulp banayenge, par pulp ke liye nahi — daam ke liye.”
By introducing two mobile technologies:
1. Aseptic Fruit Pulping Unit (Machine on Wheels) – can process guava, tomato, or chilli into pulp of export-grade quality.
2. Heat Pump Dryer – can dry methi leaves, guava papad, or green chilli, tomato flakes with excellent colour retention and hygiene.
Both are small, portable machines. No heavy building or big shed needed, just electricity and teamwork.
Example: When the mandi rate fell to ₹6/kg, the FPO pooled unsold guava and pulped it on-site at farmers’ field. Within three days, they had 400 kg of pulp worth ₹35/kg ex-Sawai Madhopur — sold to a Jaipur-based juice blender under a short contract.
Purpose achieved: rescued waste, recovered value, revived spirit.
________________________________________
1.3.3 The Local USP – हमारी खासियत
1. Desi Variety Advantage: Old Safed Amrud has strong aroma and taste unmatched by hybrid types.
2. Micro-Processing Flexibility: Same unit can switch between guava → tomato → chilli → methi as per season.
3. No Wastage Policy: Even blemished or discoloured fruits get processed.
4. Farm-Gate Pulping: Reduces transport loss, maintains freshness.
5. Transparent Value Sharing: Profit shares proportional to contribution, not membership.
Asli USP: “Waste se wealth, aur har kisan ka apna hissa.”
________________________________________
1.4 Strategic Rationale / रणनीतिक तर्क
1.4.1 The World As It Is (बिना इस परियोजना के हालात)
Every season ends with the same sigh: “Is saal rate gir gaye.”
Middlemen decide rates, trucks arrive late, and half the produce spoils in the sun.
FPO membership often remains a name on paper — enthusiasm fades when money talks. Cooperation cracks under personal compulsions.
________________________________________
1.4.2 The World As It Could Be (अगर यह परियोजना चल पड़ी)
Imagine this:
• 200 guava-growing members, each free to sell individually but contributing part of their surplus to the FPO pool.
• Machine set up alternately at Khandar and Bonli clusters.
• Members supplying minimum 50 kg/day get credited digitally after each batch.
• Processed pulp and dried flakes stored in a small 20-ton old container room run by solar backup.
• Buyers from Jaipur, Bharatpur, and Dausa pre-book supplies online.
Each member retains freedom + fairness + flexibility.
________________________________________
1.4.3 Core Value Proposition (मुख्य मूल्य प्रस्ताव)
“साथ में शक्ति – पर अपने दम पर सम्मान.”
(Power in pooling, pride in individual contribution.)
FPO ensures:
• Continued operations even if few members drop out temporarily.
• Reward by measurable contribution (volume supplied, quality maintained).
• Market-first strategy — production follows demand, not ego.
________________________________________
1.5 Unique Insights / अनूठे नज़रिए
1.5.1 Origin of the Idea (विचार की उत्पत्ति)
The spark came when Ramvilas Gurjar, a small guava grower from Bonli, joked in a meeting:
“Amrud to sasta bech dena padta hai, par juice ban jaaye to sab bade log peete hain!”
Everyone laughed — but one member, Sanjay, took it seriously. Within 15 days, he visited a fruit pulping demo in Dausa with the Krishi Vigyan Kendra team. That visit changed everything.
________________________________________
1.5.2 How Well the Idea is Conceived (विचार की पकड़)
Before jumping in, the FPO tested both technologies:
• One small batch each of guava pulp and methi powder processed on rented mobile unit.
• Shared samples with Nandini Foods, Jaipur, who approved it immediately.
This proof gave them courage — and data for the project plan.
________________________________________
1.5.3 Merits of the Project (मज़बूती)
• Local employment for youth trained as machine operators.
• Ability to process multi-crop outputs across seasons.
• Lower dependency on single market channel.
• Portable setup — no fear of idle investment.
________________________________________
1.5.4 Limitations (कमज़ोर कड़ियां)
• Machine maintenance and scheduling may cause friction.
• Some members might hesitate to share their ‘grade-B’ produce openly.
• Need for continuous training to maintain hygiene standards.
• If large buyers delay payments, cash flow can choke.
________________________________________
1.6 Transparency Philosophy / पारदर्शिता की नीति
1. किसी की अज्ञानता से लाभ नहीं कमाना चाहिए.
Every member knows the input rate, pulp yield, selling price, and service charge.
2. साझेदारी का मतलब छिपाना नहीं, दिखाना है.
Every transaction is displayed weekly on the FPO office board — “kitna aaya, kitna gaya, kitna bacha.”
3. गुणवत्ता ही marketing है.
No poster needed if the pulp smells of honesty and hygiene.
________________________________________
💬 Closing Reflection (अंत की बात)
This project is not about making pulp; it’s about making sense.
It’s about turning “waste” into worth, and “membership” into measurable participation.
In simple words —
“Jo jitna laaye, utna paaye; jo na laaye, fir bhi FPO ka darwaza khula rahe.”
That’s the new model of cooperation — flexible, fair, and future-ready.
________________________________________
Would you like me to now develop Part 2 – The People & Governance (लोग और प्रबंधन) as a continuation of this Sawai Madhopur Amrud Valley FPO story — showing how leadership, contribution logic, and member governance are structured in this “cooperation-with-individuality” model?
