🔄 A. Planning ≠ Economics — But They’re Inseparable
Planning tells you what you want to do.
Economics tells you whether it’s worth doing — and how much margin there is.
🔁 In this fruit pulp business:
• बिना प्लानिंग के मशीन भेजना = खाली बैठने का रिस्क
• बिना इकॉनॉमिक्स देखे फल खरीदना = नुकसान का खतरा
एक्ज़ैक्ट सवाल:
• कितना फल चाहिए रोज़?
• कितने दिन का प्लान है?
• एक किलो pulp की लागत कितनी होगी?
• क्या बाज़ार में उसी pulp की सही कीमत मिल रही है?
👉 अगर इन सवालों का जवाब प्लानिंग में नहीं है, तो इकॉनॉमिक्स कभी फिट नहीं बैठेगी।
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📈 B. Break-Even Logic (लागत बनाम मुनाफा कैसे समझें?)
To break even:
• Total Cost/kg of pulp = Fruit + Labor + Diesel + Packaging + Transport + Misc
• Market Price/kg of pulp = Average sale rate (drum/loose/contract)
• If Selling Price > Cost → Profit
• If Selling Price < Cost → STOP or RETHINK
🧮 Example:
| Cost Head | ₹/kg |
| Fruit (raw) | ₹6.00 |
| Labor + Local ops | ₹2.00 |
| Diesel, electricity | ₹1.50 |
| Packaging | ₹2.00 |
| Transport | ₹1.00 |
| Total Cost | ₹12.50 |
| Selling Price | ₹16.00 |
| Margin | ₹3.50/kg |
🛑 Danger Zone:
• If cost > ₹14/kg and buyer gives ₹12… Loss guaranteed.
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💸 C. Cash vs Credit (फल खरीदने के दो मॉडल)
1️⃣ Cash Purchase
✅ Immediate delivery
✅ Scope for discount (₹1–2/kg)
⚠️ Requires upfront liquidity
⚠️ Risk of over-buying
2️⃣ Credit Purchase
✅ Helps with working capital
✅ Flexible vendor payments
⚠️ High fruit rate (vendor adds margin)
⚠️ Delayed payment → strained relations
🔁 SNL Planning Tip: Mix both models – e.g., 70% cash, 30% credit depending on market trend and pulp buyer payment cycle.
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📊 D. Volume Planning: Minimum – Optimum – Maximum
Why plan volumes? क्योंकि machine, manpower और material उसी के हिसाब से deploy होंगे।
| Level | Volume/day | When to use |
| Minimum | 1000 kg | Trial site, low season |
| Optimum | 1500–2000 kg | Normal run, steady supply |
| Maximum | 2500–3000 kg | Peak harvest, pre-confirmed pulp buyer |
📦 Packaging Impact:
• 1000 kg pulp = 200 packs of 5kg
• 3000 kg pulp = requires more labor + extra storage
• Volume affects → labor required, diesel usage, packing stock, buyer commitment
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🧾 E. Costing Templates (Ready-to-Use Calculation Sheets)
| Cost Head | Unit | Est. Rate | Notes |
| Fruit | ₹/kg | ₹5–8 | Season, grade dependent |
| Labor | ₹/day | ₹350–₹500 | Skilled + unskilled |
| Diesel | ₹/ltr | ₹90 | 5–7 ltr/hour |
| Electricity | ₹/kWh | ₹10 | From grid or generator |
| Packaging | ₹/unit | ₹2–₹15 | Pouch/Drum/Label |
| Transport | ₹/km | ₹10–₹15 | Depends on return trip |
| Misc | ₹/kg | ₹0.50–₹1 | Water, PPE, cleaning |
📥 SNL HO Tip: Provide Excel template to site leads for weekly cost vs pulp output vs market rate.
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💹 F. Pulp Pricing Cycle – Know the Market
Pulp की rate हर fruit, season और region में बदलती है। इसलिए अच्छा प्लान वही है जो market की सांसों को पहचानता है।
| Fruit | Season | Avg. Pulp Price (₹/kg) | Fluctuation Risk |
| आम (Mango) | May–June | ₹20–₹28 | High |
| अमरूद (Guava) | Nov–Feb | ₹16–₹22 | Medium |
| पपीता (Papaya) | All Year | ₹12–₹18 | Low |
| केला (Banana) | All Year | ₹10–₹15 | Medium |
| चीकू (Sapota) | Feb–May | ₹18–₹24 | Medium |
📌 Pro Insight:
• If fruit supply is high, pulp rate goes down.
• If demand is locked (pre-booked), margins stay stable.
• Talk to 3–5 buyers before you start — confirm indicative price.
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🧠 Final Thought: Economics is Planning with a Calculator
प्लानिंग आपको रास्ता दिखाती है।
इकॉनॉमिक्स आपको बताता है कि उस रास्ते पर जाने में कितना खर्चा है और क्या मुनाफा होगा।
📢 So before every machine move:
“Plan the site. Estimate the numbers. Compare pulp value. THEN approve.”
That’s how SNL wins — one fruit lot at a time. 🍍💸📊
