The Indian farmer, or “Kisan,” has been at the heart of civilization for thousands of years, embodying resilience and wisdom. From the Indus Valley, where early settlers cultivated wheat and barley, to the lush rice terraces of Kerala and the vast mustard fields of Rajasthan, the farmer’s toil has shaped not only the nation’s landscape but also its culture and cuisine. Globally, farmers share this bond with the land, a universal story of nurturing life against the odds of weather, markets, and technology.

Today, farmers stand at a crossroads between tradition and innovation. On one hand, ancestral techniques and deep ecological knowledge remain vital. On the other, emerging technologies such as precision farming, satellite monitoring, and climate-resilient crops hold the promise of a sustainable future. The role of the farmer is evolving from merely a food producer to a steward of biodiversity, a climate warrior, and a key player in feeding a burgeoning global population.
This category includes a spectrum of individuals—smallholders, women farmers, migrant cultivators, and even urban agriculturists—each contributing uniquely to this collective identity.

This category can be further segregated into many subcategories depending on the purpose. In our efforts to reach out to each sub category for targeted approach for our different clients we have further subdivided them in to 1. Small Subsistence Rain Fed Farmer,  2. Marginal Size Rainfed Farmer 3. Medium Size Rainfed Farmer 4. Large Size Rain fed Farmer 5. Small irrigated Farmer 6. Medium Irrigated Farmer 7. Large irrigated Farmer 8. Horticulture -Fruit Farmers 9. Horticulture -Vegetable Farmers 10. Horticulture -Other Farmers 11. Organic Farmer NPOP/NOP 12. Organic Farmers -PGS/ Others 13. Natural & Regenerative Farmer 14. Control Climate Cultivator 15. Dairy / Milk Farmers 16. Livestock & AH Farmers 17. Bee Keeping Farmers 18. Poultry & Birds Farmers 19. Sea Aqua culturist 20. In land Aqua culturist 21. Seri culturist 22. Wild / Hunter Gatherer 23. Farm Laborer – Contract/ Migrant 24. Investor Absentee Farmer 25. Tenant Farmers 26. Urban / Rooftop Farmer 27. High Tech Farmers 28. Argo – Forestry Farmers 29. Women Farmer 30. Young Educated Farmer -Male 31. Young Educated Farmer -Female 32. Youth Farmer 33. New Entrant Business Farmers 34. New Entrant Professional Farmers 35. Agri Student Farmer 36. Agri Intern Farmer 37. Agri Trainee Farmer 38. Agri Job Seeker Farmer 39. Agri Industry Professional Farmers 40. Agri Business Professional Farmer 41. Agri Trade Professional Farmers 42. Agri Scientist Farmer 43. Agri Business Farmer

It is estimated that this category can be said to have approximately 1200 million members globally, out of which “Hello Kisan – Future of Food” has been able to reach out to 20 million members through both direct outreach as well as through indirect outreach together.

Farm and producer enterprises have long been the backbone of rural livelihoods, transforming agriculture from mere subsistence into a dynamic economic activity. In India, this journey began centuries ago with traditional village-based systems of barter and cooperative cultivation, where farming families pooled their resources to maximize efficiency. Globally, these enterprises have evolved into diverse models, from small-scale family farms to large agribusiness corporations, each contributing to local economies and global food security.

Modern farm enterprises are no longer confined to the act of cultivation alone. They encompass a wide array of activities, including the processing, packaging, and direct marketing of produce. Innovations like farmer-producer organizations (FPOs), contract farming, and digital platforms are empowering small-scale producers to scale their operations and access larger markets. These enterprises are also at the forefront of adopting sustainable practices, leveraging renewable energy, and using data-driven solutions to optimize productivity.

Farm enterprises symbolize the transition from farming as a way of life to farming as a business. They provide employment, promote rural development, and create pathways for resilience against market and climate shocks.

This category can be further segregated into many subcategories depending on the purpose. To meet our client needs we have sub divided this category in to 1. Small & Marginal Rainfed Farm Enterprises 2. Medium Rainfed Farm Enterprises 3. Large Rainfed Farm Enterprises 4. Small & Marginal Irrigated Farm Enterprises 5. Medium Irrigated Farm Enterprises 6. Large Irrigated Farm Enterprises 7. Organic Farm Enterprises NPOP/NOP 8. Organic Farm -Enterprises PGS/ Others 9. Natural & Regenerative Farm Enterprises 10. Control Climate Farm Enterprises 11. Fruit Farm Enterprises Vegetable Farm Enterprises 12. Herbs & Spices Farm Enterprises 13. Dairy / Milk Farm Enterprises 14. Livestock & AH Farm Enterprises 15. Bee Keeping Enterprises Poultry & Birds Rearing Enterprises 16. Sea Aquaculture Enterprises 17. Inland Aquaculture Enterprises 18. Sericulture Enterprises 19. Wild / Hunting Enterprises 20. Investor Absentee Farm Enterprises 21. Tenant Farm Enterprises 22. Urban / Rooftop Farm Enterprises 23. High Tech Farm Enterprises 24. Agro – Forestry Farm enterprises 25. Professional Farm Enterprises 26. Seed Farms

It is estimated that this category includes over 1000 million enterprises worldwide, out of which “Hello Kisan – Future of Food” has been able to reach out to 10 million enterprises through multiple channels.

The concept of organizing farmers has evolved significantly over time. In ancient India, the community was the central unit for collective action, with shared resources and responsibilities ensuring the prosperity of the group. This traditional system fostered cooperation and mutual support, laying the foundation for today’s farmer organizations. In the modern era, individual producers have been brought together in more structured forms, starting with cooperatives and now advancing into specialized producer organizations.

Farmer organizations today are powerful mechanisms for collective action, enabling small and marginal farmers to access resources, negotiate better prices, and compete in larger markets. Whether formed as cooperatives, self-help groups, or farmer-producer organizations (FPOs), they address challenges like fragmented landholdings and limited market reach. These organizations are further differentiated by their objectives—be it marketing, input procurement, knowledge dissemination, or advocacy—and by their sponsors, including governments, private entities, or NGOs.

Globally, farmer organizations play a critical role in advancing food security, promoting sustainable practices, and ensuring equitable growth. They serve as vital conduits for policy implementation, technology adoption, and climate resilience, making them indispensable in the food and agriculture domain.
This category can be further segregated into many subcategories depending on the purpose. To meet our client’s needs we have been able to sub categorize them in to 1. Farmer Groups -Location Based 2. Farmer Groups – Crop /Produce Based 3. Farmer Associations -Location based 4. Farmer Associations – Crops / Produce based 5. Cooperatives Small Individual Members 6. Cooperatives – Federated 7. Self Help Groups – Women with Credit Agenda 8. Self Help Groups – Women without Credit Agenda 9. FPOs 10. Farmer’s Unions 11. Farmer’s Bodies 12. Farmer’s Lobbies 13 NGO Induced Member Organization 14. CSR Induced Member Organization 15. Trade oriented Farmer’s Interest groups 16. Young Farmers clubs 17. Women Farmers Clubs 18. Tribal Societies 19. Caste Societies 20. Indigenous Groups 21. Cultural Groups 22. Caste Groups 23. Community Groups 24. Religious Groups 25. Ethnic Groups

It is estimated that over 4 million farmer organizations exist worldwide, with “Hello Kisan – Future of Food” reaching out to 10,000 organizations since inception.

The journey of human progress is deeply tied to innovation, from the discovery of fire to the invention of the wheel—pivotal advancements that reshaped civilizations. In India, the spirit of grassroots ingenuity has long been celebrated through “jugaad,” a term that embodies creative, resourceful solutions to pressing challenges. Historically, innovations were informal and individual-driven, often addressing local needs. However, in recent times, the rise of start-ups has transformed innovation into a structured, career-driven pursuit, creating enterprises that address complex global challenges.

Start-ups today are not just about products or services; they represent a mindset of problem-solving and opportunity creation. Unlike earlier eras when resource constraints hindered scaling up, access to venture capital, incubators, and policy support has democratized opportunities, enabling innovators from diverse backgrounds to thrive. Importantly, this category is no longer defined by formal versus informal efforts but by thematic focus areas—whether agriculture, technology, sustainability, or food systems—ensuring inclusivity and relevance.

Globally, start-ups and innovators drive disruptive changes, fostering efficiency, sustainability, and equity in the food and agriculture domains. They inspire new paradigms for productivity and resilience, creating a future shaped by ingenuity.

This category can be further segregated into subcategories based on the problem domains they address. We have seen that global thinking to subdivide Start-ups is as 1. Ag BioTech – Agriculture Biotechnology and Biomaterials 2. AgFinTech -Agriculture Finance and Insurance Technology 3. Upstream AgTech -Supply Chain Technology 4. Post Harvest AgTech – Post harvest Storage, Preservation and Value Addition Technologies 5. Downstream Ag Tech -Supply Chain Technology – Downstream 6. Precision Ag Tech -Precision and Digital Agriculture Technology 7. Controlled Env Ag Tech -Controlled Environment Agriculture Technologies 8. Ag Climate tech – Technologies Enabling Climate-resilience in Agriculture 9. New Wave FoodTech – New Wave Foods and Beverages 10. Functional Foods Functional Food Tech 11. Alternative Food-Tech – Alternative Protein and Dairy 12. Agri-Food WasteTech Taxonomy 13. Jugaad – Grass Root Innovators

It is estimated that over 1 million start-ups and innovators operate globally, with “Hello Kisan – Future of Food” engaging with 2,000 Start-ups so far.

The origins of food and agri-trade trace back to the dawn of settled civilizations when surplus agricultural produce was exchanged through barter systems. Over time, the advent of currencies transformed barter into organized trade, fostering the development of economies and societies. Throughout history, food trade has been a driving force behind exploration and globalization, connecting distant lands and diverse cultures. The spice routes, silk roads, and grain markets exemplify its global footprint and enduring significance.

Trade has played a dual role—supporting farmers by providing market access and fulfilling consumer needs by ensuring availability. Yet, it has not been without controversy. Exploitative practices in some instances have tarnished its reputation, leading to calls for eliminating certain intermediaries. However, the function of trade remains indispensable, even as new models of engagement emerge. Over the past century, experiments with cooperatives, direct-to-consumer models, and government interventions have sought to make trade more equitable. These innovations often replace older stakeholders with more transparent and less exploitative systems, reflecting society’s evolving values.

The future of food and agri-trade lies in creating inclusive systems that ensure fair returns for producers while providing quality and affordability for consumers.

This category can be further segregated into subcategories depending on the function and scale of trade. Based on feedback from other stakeholders we have divided them in to 1. Mandi Traders Wholesale / Big 2. Mandi Traders Wholesale /Small 3. Commission Agents -Mandi 4. Aggregators IN for Mondi 5. Aggregator -Supplier 6. Whole Sellers / Stockists -Big 7. Whole Sellers / Stockists Small8. Kirana Big Volume 9. Kirana Small Volume 10. Retail Big Horticulture 11. Retail _Small 12. Horticulture 13. E Com Supplier / Aggregator 14. Exporter -Commodity 15. Exporter -Specialty 16. Importer -Commodity 17. Importer -Specialty 18. E Com –D2C Market Place 19. Quick Com – D2C 20. Hat Bazar IN & OUT 21. Pheri – Road Side Vendors 22. Departmental Stores 23. Retail Chain/s Big 24. Retail Chain/s Small 25. Farmers Markets – Urban 26. NCDEX 27. MCX 28. AGMARKNET 29. STAR AGRI 30. PRIVATE PLATFORMS

It is estimated that over 50 million entities globally are engaged in food and agri-trade, with “Hello Kisan – Future of Food” reaching out to 12,000 Trade Players.

The evolution of agri-business as a distinct category is deeply intertwined with the modernization of agriculture. For centuries, traditional agriculture was a self-sustaining system where farms operated independently, relying on natural cycles and internal resources. However, the advent of modern agriculture marked a paradigm shift, introducing external inputs like factory-made fertilizers, chemical pesticides, hybrid seeds, and sophisticated machinery. These innovations were instrumental in driving productivity but also necessitated the creation of dedicated businesses to manufacture, distribute, and retail these products.

Historically, agri-businesses were focused on the supply of inputs at the back end, functioning largely as intermediaries between manufacturers and farmers. Over time, advancements in technology, especially IT, have expanded their scope. Today, agri-businesses not only provide traditional inputs but also offer cutting-edge solutions like precision farming tools, satellite-based monitoring, and AI-driven advisory services. This transformation has enabled them to support both the back end of the value chain (production) and the front end (marketing and sales).

Despite their contributions, these stakeholders face criticism for their role in promoting dependency on external inputs. The future lies in balancing modernity with sustainability, creating models that empower farmers while preserving the environment.

This category can be further segregated into subcategories based on the nature of inputs, technology, and services. Through data collection from different sources and personal interaction we have got following sub categories 1. Chemical Fertilizers – Big 2. Chemical Fertilizers -Small 3. Fertilizer Blending 4. Fertilizer Wholesale 5. Fertilizer Retail Trade 6. Organic Manures 7. Bio Fertilizers – Medium 8. Bio Fertilizers – Small 9. Soil Amendments Fertility Inputs 10. Pesticides -Big Companies 11. Pesticides -Small 12. Companies 13. Pesticides Specialty and Formulations 14. Pesticides Whole Sale 15. Pesticides Retail Trade 16. Amendments – Pest Control 17. Seeds -Big Companies 18. Seeds Small Companies 19. Nursery – Plants, Seedlings and Grafting 20. Seeds – Specialty Companies 21. Agri Inputs Wholesale 22. Agri Input Retail Trade 23. Tractors Manufacturer 24. Tractor Parts and Accessories 25. Harvesters 26. Power Tillers 27. Planters 28. Farm Equipment Dealers 29. Small Power Tools / Machines 31. Small Hand Power Machines 32. Sprayers & Dusters 33. Farm Machineries 34. Irrigation Pumps & Equipment’s 35. Irrigation Pipes 36. Sprinkler Irrigation 37. Drip Irrigation Systems 38. Micro Sprinkler Systems 39. Poly House – Systems 40. Soil Mulching & Pond Lining 41. Crop Cover Materials 42. Hand Tools _ Small 43. Spray Guns – Water and Others 44. Drones 45. Agro Service Centers 46. Livestock Feed Big 47. Livestock Feed Small & Specialty 48. Poultry Feed 49. Fish Feed 50. Poultry Hatchery 51. Fish Hatchery 52. Veterinary Care Medicines 53. Veterinary Care Services 54. Farm Management Consultants 55. Contract Farming Services 56. Soil & Water Testing Labs 57. Custom Hiring Centers – Organized 58. Custom Hiring Centers – Unorganized 59. Composting Units 60. Bio Fertilizer Units

It is estimated that over 1 Million entities globally operate in this domain, with “Hello Kisan – Future of Food” reaching out to 6,500 Entities.

Agro-processing businesses play a critical role in the agricultural value chain by converting raw agricultural produce into consumable products, immediately following the harvest. This primary processing is vital in ensuring that the raw materials are transformed into forms that can be stored, transported, and consumed. In ancient times, the producers themselves carried out these conversion processes. However, over time, this role shifted to specialized agro-processing businesses that now handle large-scale operations.

Agro-processing, often referred to as “form conversion,” involves a range of activities, from basic milling of grains to preservation of fruits and vegetables. Unlike food processing, which typically involves further refinement and packaging for the consumer market, agro-processing focuses on making the farm produce ready for distribution to retail and finally to consumers or through B2B channels for processing. Historically, this shift allowed farmers to focus more on production while leaving the specialized conversion work to businesses with the scale and infrastructure required.

Currently, there is a growing debate about reversing this trend by encouraging farmers to re-enter the agro-processing sector. However, challenges such as access to technology, economies of scale, and the farmers’ reluctance to adopt such practices pose significant barriers. The technology developed to date has primarily supported large-scale operations, leaving smallholders at a disadvantage. While the size and scale of agro-processing are much larger than food processing, the number of units and workers involved in food retail and service surpasses that of agro-processing.

This category can be further divided based on types of processing and scale of operations. According to verified data the following sub categories have been listed as 1. Primary Agri Processing – Cleaning, Grading and Packing 2. Basic Agri Processing – Milling Big 3. Basic Agri Processing – Milling Small 4. Basic Agri Processing – Pulses 5. Basic Agri Processing – Oil Pressing _Big 6. Basic Agri Processing – Oil Pressing – Small 7. Basic Agri Processing – Milling 8. Agro Processing – Drying 9. Milk Collection, Chilling & Transport 10. Meat Slaughter 11. Meat Retail 12. Poultry Meat Processing 13. Poultry Egg Distribution 14. Poultry Egg Retail 15. Agri processing Fish Collection 16. Fish Retail 17. Agri Processing Honey Collectors 18. Honey Processing 19. Honey Marketing 20. Silk Worm Rearing 21. Silk Processing 22. Cotton Collection 23. Cotton Ginning 24. Jute Processing

It is estimated that the agro-processing sector comprises over 300,000 businesses globally, with “Hello Kisan – Future of Food” having engaged with approximately 4,000 business units.

The origins of food-processing businesses can be traced back to ancient times when food service establishments catered to the needs of travellers. These early businesses were primarily focused on converting perishable, cooked food into long-shelf-life food products or offering freshly prepared meals for those on the move. As civilizations progressed, the need for food security in the face of risks such as floods, droughts, and fires led to the evolution of food processing into a specialized expertise, giving rise to dedicated industrial businesses.

With the industrial revolution, food processing experienced a significant boost, driven by technological advancements and the rise of urbanization, which brought large populations of consumers together in cities. This era witnessed the growth of food processing industries that could now cater to diverse populations and regional tastes. Alongside mass-produced and mass-distributed products, a shift also occurred toward locally produced, small-scale processing and serving models, with the emergence of restaurants, dhabas, road side vendors, and other informal food service establishments.

Over time, agro-processing businesses have grown in sophistication, adopting advanced technologies, refining business models, and expanding to serve varied consumer segments. The increasing connectivity and infrastructure developments in transport have allowed these businesses to operate on local, national, and global scales, driving the continued evolution of the sector.

This category can be further subdivided based on product types, scale, and processing, distribution and retail methods as 1.Food Processing – Drying 2. Food Processing – Freezing 3. Food Processing – Canning 4. Food Processing – Pickling 5.Food Processing – Juice /Pulp 6. Food Processing – Fermentation 7. Milk Collection, Chilling & Transport 8. Milk Processing -Big 9. Milk Processing -Small 10. Milk Products -Ghee Large 11. Milk Products -Ghee Small 12. Milk Products – Mawa 13. Milk Products -Paneer 14. Milk Products – Mithai – Long Shelf Life 15. Milk Products -Artisanal Mithai 16. Milk Products -Yogurt Industrial 17. Milk Products – Local and Artisanal 18. Meat Slaughter 19. Meat Processing 20. Meat Transport 21. Meat Export 22. Poultry Meat Processing 23. Poultry Egg Distribution 24. Poultry Egg Retail 25. Agri processing Fish Collection 26.Fish Processing 27. Fish Retail 28. Agri Processing Honey Collectors 29. Honey Processing 30. Honey Marketing 31. Silk Worm Rearing 32. Silk Processing 33. Jute Processing 34. Baking – Bread 35. Baking – Confectionaries 36. Baking – Artisanal Products 37. Chocolate – Big Operations 38. Chocolate Artisanal 39. Juices Making 40. Pulp Making 41. Jams 42. Sauces 43. Snacks -Big 44. Snacks 45. Medium 46. Snacks – Artisanal 47. Snacks – Fresh 38. Restaurants / Food Service High End 49. Restaurants / Food Service Medium 50. Restaurants / Food Service Low 51. Restaurants / Food Service Road End 52. Canteens – Commercial 53. Canteens –Industrial 54. Canteens – Institutional 55. Canteens –Charity 56. Free Food Service 57. Temple Food Services 58. Mid-day Meal Services 59. Fast Food Service Branded Large 60. Fast Food Service 61. Medium 62. Fast Food Service Small 63. Fast Food Service Road Side 64. Caterer – High End 65. Caterer – Medium 66. Caterer – Small 67. Cafes & Lounges High End 68. Cafes & Lounges Medium / Artisanal 69. Beer & Wine Bars – High end 70. Beer & Wine Bars –Medium 71. Beer & Wine Bars –Low End 72. On Line Food Delivery 73. Cloud Kitchen 74. Dark Kitchen 75. Ghost Kitchen 76. Home Chef / Kitchen

It is estimated that the food – processing, food servicing and retail sector consists of over 900,000 businesses worldwide, with “Hello Kisan – Future of Food” currently engaging with approximately 2,000 of them.

The food processing machinery and technology sector is a relatively new but increasingly crucial category within the food and agriculture domain. For the past 30 to 40 years, as agricultural employment and its contribution to GDP have shown signs of stagnation, the search for alternative avenues for growth and employment has intensified. One promising solution that has emerged is the expansion and modernization of food processing industries. However, despite its potential, food processing and its technological advancements have not garnered the attention they truly deserve.

While farm machinery and agricultural technologies have received substantial support—through policy, funding, and public awareness—the food processing sector has largely been left to fend for itself. This discrepancy is particularly evident in the absence of similar infrastructure for food processing technologies. Despite their crucial role in ensuring the quality, shelf life, and accessibility of agricultural produce, food processing machines and technologies remain underdeveloped in many regions.

In recent years, with the growing acceptance of a value chain approach in agriculture, the role of food processing has come into sharper focus. This has highlighted its potential not only in adding value to raw agricultural products but also in creating employment and, importantly, reducing food waste—one of the most critical challenges in the global food system. This sector, if nurtured and supported effectively, can play a key role in addressing multiple issues in food security and sustainability.

This category can be further segregated into subcategories based on machine types, technological advancements, and specific processing needs as 1. Kitchen Equipment’s Ovens -Small 2. Bakery Ovens 3. Kitchen Equipment’s Stoves 4. Kitchen Equipment’s Grills 5. Kitchen Equipment’s -Fryers 6. Kitchen Hand Tools 7. Refrigerators 8. Deep Freezers 9. Blast Chillers 10. Ice Making 11. Water Coolers 12. Water Filters 13. Water Softening Plants 14. Kitchen Chimney 15. Blast 16. Grinders – Dry 17. Grinders – Wet 18. Grinders – Meat 19. Dough Mixers 20. Slicers 21. Mixers / Blenders 22. Pulverizer 23. Meat Grinders and Mixers 24. Dish Washer 25. Glass Washer 26. Washing 27. Peeling 28. Chimney 29. Exhaust Fans & Hoods 30. Ventilation Systems 31. Work Tables / Racks 32. Homogenizers 33. Retort Processing 34. Pasteurizer 35. Auto -clave 36. Sterilizer 37. Cryogenic 38. Spray Dryer 39. Freeze Dryer 40. Oven Dryer 41. Tunnel Dryer 42. Boiler 43. Fermenters 44. Evaporators 45. Aseptic Packing 46. Deodorizers 47. Centrifuge 48. Crystallizers 49. Blanchers 50. Condensers 51. Extruders 52. Heat Pumps 53. Bleaching 54. Oil Expellers 55. Solvent Extraction Plants 56.Oil Refining 57. Filling Machines – Pouch 58. Filling Machines – Bottles 59. Filling Machines -Containers 60. Filling Machines – MAP / Nitrogen 61. Sealing – Bend Sealers 62 Labelling Machines 63. Cartoning & Straping 64. Roller Mills 65. Hammer Mills 66. Stone Mills 67. Sifters 68. Purifiers 69. Gravity Separators 70. Hullers 71. Sugar Processing – Mills 72. Gud Processing – 73. Curing Chambers 74. Smoking Units 75. Brewing 76. Stills 77. Rectifier

It is estimated that this category now includes over 100,000 manufacturers and innovators worldwide. “Hello Kisan – Future of Food” has managed to reach out to approximately 1,000 of these units, promoting better technology adoption and value-added solutions.

The seasonality of agriculture has long highlighted the crucial role of storage—often just as important as the actual production process. In ancient times, the protection of stored grain became a strategic imperative, with wars often waged over the looting of granaries. Yet, despite its fundamental significance, storage was not recognized as a distinct industry until relatively recently. This oversight persisted until the challenges of intermittent surpluses and shortages, along with the wastage associated with improper storage, began to underscore its vital importance.

Agriculture and food storage have traditionally been intertwined with transport and logistics, and their evolution reflects the changing demands of the food system. From simple storage structures designed to protect grains from weather conditions, pests, and spoilage, the sector has advanced significantly. Cold storage, for example, emerged as a game-changer, enabling perishable goods to be kept fresh longer.

Today, innovations like controlled atmosphere storage are pushing the boundaries of what is possible, addressing more complex storage needs and enabling better preservation of food.

As trade in agricultural products has expanded, storage and transport have increasingly become integrated operations. The rise of combined store-and-transport services has created new business models and infrastructure requirements. Speculative investment in food and agricultural commodities has added another layer of complexity, driving demand for even more advanced, secure storage and logistics systems. Meanwhile, the role of farmers is evolving, with many being encouraged—or even pushed—to engage in storage and transport operations themselves.
The need for sophisticated storage and logistics infrastructure remains pressing, and the sector is far from reaching its full potential. As food systems continue to globalize, ensuring efficient and sustainable storage and transport solutions will be crucial.
This category can be further segregated into subcategories based on storage types, transport modes, and logistical networks as 1. Public Godown Warehouses 2. Private Godown for Custom Hire 3. Private Godown as Fulfillment Centre 4. Private -Storage 5. Cold Storage – Big 6. Cold Storage Small 7. Cold Chain Services 8. Controlled Atmosphere Transport 9. Truckers – Local 10. Transport Logistics 11. Railways Transport – Bulk 12. Railways Transport – Small Lots 13. Shipping – Container 14. Shipping – Forwarding & Clearing 15. Shipping – Lines 16. Air Freighters 17. Air Cargo 18. Air Cargo Agents 19. Third Party Logistics 20. Supply Chain Management 21. Dark Stores 22. Reverse Logistics

The estimated number of stakeholders in this category exceeds 100,000 globally, with “Hello Kisan – Future of Food” currently reaching out to about 500 of them, helping facilitate better integration and operational efficiency.

For much of history, discussions surrounding food and agriculture have largely cantered on producers, intermediaries, and the agricultural value chain, with little to no focus on the most critical element of all—the buyer or consumer. Yet, in the 21st century, the role of consumers has grown too significant to ignore. Today, food is no longer just a basic tool for hunger relief. It has evolved into a multi-dimensional service catering to nutrition, wellness, satisfaction, and even cultural expression. The food we consume is no longer just sustenance; it tells a story, reflects identity, and connects people across the globe.

Consumers, often viewed as the passive end of the food chain, actually hold substantial influence over the choices and actions of other stakeholders in the value chain. Their preferences shape market trends, drive innovation, and determine the success or failure of agricultural practices. This demographic is no longer homogenous; diverse consumer segments now have distinct desires and needs. Younger generations, particularly urbanites, are becoming increasingly attuned to issues such as sustainability, ethical farming practices, carbon footprints, and the environmental impact of factory farming. The debate over genetically modified foods versus organic, natural alternatives has reached new heights as people seek healthier, more sustainable choices.

As food becomes central to daily life, with diverse cuisines and cultural expressions influencing global food markets, the power of the consumer continues to rise. They are no longer just passive recipients but active participants in shaping the future of agriculture.

This category can be further divided into subcategories based on their demographics, lifestyle preferences, and sustainability concerns as 1. Producer Buyer for Self-Consumption 2. Producer Buyer for Trade 3. Buying by Fraternity of Stakeholders 4. Individual / Family – No Choice Buying 5. Individual / Family – Low Income 6. Individual / Family – Value Conscious 7. Individual / Family – In discretionary Buyer 8. Health Conscious
Gourmet Seeking 9. Sustainability Focused 10. Socially Responsible 11. Busy – Time Constrained buyer 12. Hat Bazar 13. Direct Retail 14. Mandi Buyer – Indirect 15. Cooking – Food Service Quality Oriented 16. Cooking – Food Service Price Oriented 17. Trade Buyers – Bulk / Commodities 18. Trade Buyers – Specialty Dealers 19. Processing – Bulk 20. Processing – Small 21. Aggregators For Trade 22. Aggregators For Food Service 23. Aggregators For Processing 24. Aggregators For Export 25. Aggregators For E COM 26. Aggregators For Modern Retail 27. Government MSP Buying 28. Government – Demand Mgt 29. Secondary Agriculture – Bio Fuel 30. Animal Feed – Fresh 31. Animal Feed – By Product 32. Food Service – Restaurant / Hotels 33. Food Service – Road Side

The number of buyers and consumers in the global food system is estimated to be over 8.5 billion, and “Hello Kisan – Future of Food” has been able to engage with approximately 100,000 of them, creating awareness and stimulating dialogues around responsible food consumption.

Agriculture has historically thrived through the infusion of external resources and financial support. For centuries, the sustenance and expansion of agriculture were made possible by private investors sharing both the profits and the risks with cultivators. This early form of financial collaboration was fundamental to agricultural trade, where the involvement of external capital became evident immediately after the harvest, enabling the supply of agricultural products through trade.

Over time, agricultural trade became increasingly sophisticated, requiring larger investments to support growing demand. In the ancient world, the involvement of external financial stakeholders was essential not just in the production of crops, but also in the storage, price speculation, and export-import of agricultural commodities. These activities drew attention to the need for structured financial support in agriculture.

As agricultural production expanded, the need for formal credit channels emerged. Early informal practices gave way to more formal banking structures, with government-backed financial schemes gradually supplementing private investments. Credit systems were instrumental in expanding agricultural productivity and trade, enabling farmers to invest in infrastructure, equipment, and inputs.

Today, the agriculture sector’s financial ecosystem is highly formalized, and various innovative channels such as microfinance institutions and technology-driven platforms are emerging to provide better access to credit. Agricultural banking systems are designed to deliver funds and services to farmers, including working capital, long-term loans, and subsidies. Additionally, the integration of financial technology is helping to improve access to financing for underserved farmers.

As agricultural production scales up, the need for more inclusive and accessible banking and finance solutions remains. The evolution of the sector necessitates an ongoing effort to refine financial services that are well-suited to the diverse needs of modern agriculture, addressing the gaps in financing for smallholder farmers and fostering sustainable growth across the agricultural value chain.

The stakeholders list in this category is as 1. Money Lender Small and Direct 2. Money Lender Big and Indirect 3. Land Lords 4. Traders & Commission Agents 5. Aggregator Financiers 6. Family / Caste Groups 7. Rotational Saving – Kitty/ Chit Fund -Formal 8. Rotational Saving – Kitty/ Chit Fund -Informal 9. Saving Platforms – SHGs 10. Banks – Rural Banks 11. Banks – National Banks 12. Banks – Private Banks 13. Micro Finance Institutions 14. NBFC Big 15. NBFC Small And Focused 16. Mobile Money Platforms 17. Fin Tech Platforms 18. Payment Banks 19. Crowd Funding Platforms 20. Banking Agents 21. Saving Agents 22. Refinance Banks 23. Secondary Banking Channels 24. Government payments for Stipend, Allowances, Assistance, Subsidies.

In ancient times, agriculture was often a shared responsibility between the farmer and financial stakeholders who took on the risk of crop failure or environmental disasters. Investors and traders would typically bear the financial risks associated with agricultural production, understanding that poor yields or natural calamities could affect returns. This early form of risk-sharing was integral to the development of agriculture, with financiers and stakeholders involved in the risk-sharing mechanisms that allowed agricultural ventures to thrive.

However, as time passed, the dynamics of agricultural risk mitigation shifted. In modern times, the risk associated with agriculture has largely been shifted onto the cultivators themselves. This shift has been a consequence of the changing role of financial institutions and insurance companies. Farmers, especially smallholders, now bear the brunt of the risk when their crops fail due to adverse weather conditions, pests, or other factors beyond their control.

One of the primary challenges is that many cultivators simply do not have the financial capacity to bear such risks. They do not earn and save enough to create financial buffers, leaving them vulnerable to economic hardship in case of a poor harvest or natural disaster. While some insurance mechanisms exist to mitigate risk, these are often inadequate, poorly structured, or inaccessible to a large segment of farmers, especially those in rural or underserved areas.

Current insurance models in agriculture are insufficient, and there is a growing need to develop better risk mitigation solutions that cater to the unique challenges faced by farmers. The design of these solutions must take into account the financial vulnerabilities of farmers, offering more accessible, affordable, and comprehensive insurance products that better align with their needs.

The need for innovation in agricultural insurance is urgent. Farmers require better coverage against the full range of risks they face, including climate change impacts, market volatility, and unexpected disasters. By evolving the insurance landscape, it will be possible to offer more effective safety nets, reducing the financial burden on farmers and contributing to the overall sustainability and resilience of agriculture.

The Stakeholders are 1. Insurance Agents 2. Insurance Aggregators 3. Insurance Companies 4. Secondary Insurance Services, 5. Government 6. Insurance Regulatory Authority, 7. Financial Institutions 8. Fin-Tech Players and Service Providers. 9. International Companies, Risk Experts and Actuaries.

Education, research, skill development, training, and extension services form the backbone of agricultural transformation. Historically, agricultural knowledge was inherited, passed down through generations. This was sufficient for traditional practices, but the advent of modern science and industrialization reshaped agriculture, necessitating formal education and research. However, the design of agricultural curricula has struggled to balance theoretical knowledge with practical skills, leaving graduates ill-prepared to thrive as independent farmers.

Research in agriculture, while critical, has often been driven by commercial viability. Private investments prioritize profit-driven innovations, leaving essential but less lucrative areas underexplored. Government-led research, though well-funded, often suffers from inefficiencies and struggles to deliver cutting-edge outcomes.

Similarly, training and skill development programs, though numerous, have failed to integrate emerging technologies like AI, IoT, and nanotechnology, leaving agricultural workers disconnected from modern advancements. Extension services, once vibrant and widely accessible, now face challenges due to declining government jobs and outdated methodologies, limiting their reach and relevance.

For agriculture to remain central to human civilization, education, research, and extension services must undergo a paradigm shift, embracing interdisciplinary approaches, technological integration, and market-driven innovations.

This category can be further divided into subcategories based on ownership (government, private, or non-profit etc), size and scale of operations (local, national, or global), and primary agenda (education, applied research, or technology transfer). A tentative list is as 1. International Research Projects 2. Global Research Collaborations 3. Country Sponsored Research Agendas 4. Large Charity supported Research Projects 5. National Research Mandate 6. State Level Research Agencies 7. Private Research Programs 8. Govt University Education Framework 9. Government College Infrastructure 10. Private Universities in Education 11. Private College / Institutions 12. School Level Agri Education 13. Technical Education – University 14. Technical Education – Colleges 15. Technical Education – Polytechnics 16. it is 17. Vocational Training centers 18. Skill Councils GOI 19. Skill Training Development Institutes – Business 20. Skill Training Development Institutes – Cost Recovery 21. Skill Training Development Institutes – Charity 22. NEP -Dual Degree Courses 24. NEP – RPL 25. NEP – Entry / Exit Opportunity 26. Extension Department 27. Watershed Department PIA 28. Irrigation Department PIA 29. NGOs As Extension Service Providers 30. CSRs as Extension Services Providers 31. KVKs – Agriculture 32. KVKs – Animal Husbandry 33. Plant Scientists – Agronomists 34. Plant Scientists – Horticulturists 35. Plant Scientists – Plant Pathologists 36. Plant Scientists – Plant Breeders 37. Plant Scientists – Physiologists 38. Plant Scientists – Ecologists 39. Entomologists 40. Animal Scientists Nutritionists 41. Animal Husbandry Breeders 42. Veterinarian 43. Dairy Scientists 44. Food Chemists 45. Food Microbiologists 46. Food Engineers 47. Nutritionists 48. Biotechnologists 49. Food Safety 50. Agriculture Economists 51. Rural Development

The estimated number of stakeholders in this category exceeds 1 Million worldwide, with Hello Kisan – Future of Food currently reaching out to about 300 of these entities.

By fostering collaboration, knowledge sharing, and innovation, Hello Kisan is helping facilitate better integration and operational efficiency in this critical sector.

The government, along with associated development agencies, regulatory bodies, research institutions, and advocacy groups, wields immense influence over the food and agriculture domain. This is because food and agriculture directly impact the daily lives of people and communities, making them pivotal to public welfare and political agendas. Historically, rulers and governments have maintained tight control over this sector, dictating policies, allocating resources, and regulating trade, quality, inventory, research, and pricing. Today, this control extends to subsidies, financial incentives, and market interventions, reinforcing the government’s central role.

The stringent quality control regimes, often stricter than those for pharmaceuticals, demonstrate the sector’s significance. Governments are under constant scrutiny, with media activism and public fragility—both among farmers and consumers—keeping them accountable. Unfortunately, faulty or absent policies have led to systemic inefficiencies, with short-term political pressures often outweighing long-term strategic planning. Negative media narratives and advocacy clashes further complicate constructive dialogue and reform.

This category can be further divided into subcategories based on function (policy-making, regulation, research, advocacy), scope (local, national, global), and ownership (governmental, intergovernmental, or non-profit). A primary list is as 1. GOI – Ministry of Agriculture 2. GOI -Ministry of Fisheries, Animal Husbandry & Dairying 3. GOI Ministry of Food Processing Industries 4. GOI -Ministry of Environment, Forest and Climate Change 5. GOI Ministry of Commerce & Industry 6. GOI Ministry of Rural Development 7. GOI Ministry of Consumer Affairs, Food & Public Distribution 8. GOI Ministry of Jal Shakti 9. GOI Ministry of Chemicals and Fertilizers 10. GOI Ministry of Cooperation 11. GOI Ministry of Tribal Affairs 12. Ministry of Skill Development & Entrepreneurship 13. GOI Ministry of Science & Technology14. GOI Ministry of Information & Broadcasting 15. Ministry of Finance NOTE: All Agencies Under These Ministries and Corresponding Ministries at State Level/s. 16. Tehsildar Land 17. SDM Court Land 18. Food Safety and Standards Authority of India (FSSAI) 19. Agricultural Produce Market Committees (APMCs) 20. Plant Protection Directorate 21. Insurance Regulatory and Development Authority of India (IRDAI) 22. Central Insecticides Board 23. Patwari Land 24. Compliance Experts – Food 25. Compliance Experts – Safety 26. Compliance Experts – Environment 27. Accreditation and Certification Agencies 28. APEDA 29. Tea Board 30. Coffee Board 31. NABARD 32 SFAC 33. MANAGE 34 NIAM 35. NIFTEM 36. Meteorological Department 37. Legal Metrology 38. Weight & Measure 39. Shops and Establishment 40. Bio Fuel Authority 41. Space Agencies

Globally, stakeholders in this category are estimated to exceed 300,000 entities, with Hello Kisan – Future of Food reaching out to approximately 3,500 individuals in these agencies fostering dialogue and bridging gaps in this vital sector.

The vast and deeply interwoven nature of food and agriculture in human life has given rise to a significant category of stakeholders comprising thinkers, influencers, policy experts, and advocacy specialists. These individuals and organizations play a critical role in shaping the discourse around food and agriculture, often stepping in to fill gaps left by short-tenured government policymakers.

This category includes a diverse group of stakeholders such as retired bureaucrats, former officials of international organizations, journalists, academics, failed politicians, NGO leaders, and industry veterans. Many operate independently, while others form structured think tanks or advisory organizations to exercise influence over policy-making and resource allocation. These entities focus on topics ranging from sustainable agriculture and food security to climate change, nutrition, and rural development.

Think tanks and influencers often collaborate with governments, multilateral institutions, and private stakeholders, providing data-driven insights, advocacy, and strategic recommendations. However, their influence varies, with some achieving global recognition and others operating on the fringes of the policymaking ecosystem.

This category can be further divided into subcategories based on function (policy, research, advocacy), scale (local, national, global), and ownership (independent, institutional, corporate-funded). 1. Consultants 2. Think Tanks – Retd Policy Makers 3. Thought Leaders 4. Book Writers 5. Activists 6. Accomplished Academics 7. Local Offices International Institutes 8. Local Branches of International Lobbies & Pressure Groups 9. Local Offices Country Organizations with Global Footprint 10. Local Offices International NGOS 11. Local office of International Civil Society Organizations 12. Industry Associations 13. Trade Associations 14. Consumer Organizations 15. Civil Society Organizations 16. Research Institutes -Government Supported 17. Media Platforms 18. Banks – Sponsored Chair 19. Banks – Sponsored Institute 20. Bilateral Understandings 21. Economists -Individual 22. Economists -Government 23. Economists – Banks 24. Political Think Tanks etc

Globally, it is estimated that over 500,000 entities and individuals operate in this domain, with Hello Kisan – Future of Food engaging with approximately 1,200 amplifying their impact and fostering meaningful collaborations.

The media, encompassing channels of communication and journalism, holds a pivotal yet often paradoxical role in the food and agriculture domain. Historically, media has been instrumental in influencing policy, shaping public opinion, and bringing critical issues to light. However, the media’s reliance on advertising revenue significantly impacts its priorities, often skewing its editorial focus.

Media organizations largely cater to their primary audience—middle-class consumers—whose preferences shape both content and agenda. This consumer-driven model has led to a tendency for media to champion consumer causes, occasionally at the expense of farmers and producers. Farmers, being a smaller audience base and less influenced by promotional campaigns, often receive minimal attention or inadequate representation.

Furthermore, media personnel frequently lack the specialized knowledge required to analyze and report on complex agricultural and food-related issues. This knowledge gap has resulted in shallow debates and missed opportunities to address systemic challenges. Nonetheless, there have been notable instances where media channels have acted as agents of change, advocating for sustainable practices, policy reforms, and ethical trade.

This category can be further divided into subcategories based on type (print, digital, broadcast), scale (local, national, global), and agenda (consumer-focused, farmer-oriented, balanced journalism). 1. Print Media Channels 2. TV Channels 3. You Tube Channels 4.
Blogs 5. Advocacy Groups 6. Podcasts 7. Webinars 8. Radio Channels 9. Food Journals and Magazines 10. Bloggers Agriculture 11. Bloggers Agriculture Food 12. Bloggers Agriculture Environment 13. Agri Historian 14. Food Historian 15. Culinary Food Advisors and Chef

It is estimated that over 100,000 entities operate globally within this category, with Hello Kisan – Future of Food engaging approximately 800 of these, creating pathways for deeper understanding and more equitable representation of food and agriculture issues.

The interplay between environment, climate, and agriculture is becoming increasingly critical as the effects of climate change grow more pronounced. Historically, agriculture operated without much regard for environmental and climatic considerations, thriving in an era of perceived abundance. However, the rising prominence of climate change has ushered in a new reality, with weather aberrations, extreme events, and the overall intensity of climate impacts now exerting significant influence on agriculture and food systems.

Three areas stand out as particularly critical in this context. The first is the unpredictability of weather patterns, which disrupt traditional farming cycles and reduce agricultural efficiency. The second is the rise in extreme weather events—such as droughts, floods, and storms—that severely impact crop yields and infrastructure. The third is the long-term impact of climate change on both the quantity and quality of food production, with effects that could reshape food security globally.

The concept of climate-smart agriculture is gaining traction, emphasizing the need for practices and policies that mitigate risks while enhancing resilience. However, much remains to be understood, and innovation is essential to address the growing challenges. This category represents a diverse range of stakeholders, including environmental scientists, policymakers, agribusinesses, and advocacy groups working towards a sustainable future.

This category can be further divided into subcategories based on focus areas such as climate adaptation, mitigation technologies, sustainable farming practices, and advocacy efforts. 1. Ecologists 2. Renewable Energy Expert 3. Conservationists 4. Waste Handling Experts Water Resource Experts 5. Environment Activists 6. Recyclers 7. Up-cyclers 8. Forest Officials 9. Pollution Control Board Officials 10. ESG Advisors 11. Auditors 12. Rural Entrepreneurs – Solar Energy

It is estimated that over 500,000 stakeholders worldwide are actively engaged in this field, with Hello Kisan – Future of Food currently collaborating with approximately 500 entities to foster better integration of environmental considerations into agriculture.

The interconnected nature of the global agriculture and food value chain has become unmistakably evident, especially during events like the COVID-19 pandemic. Starting as early as the 14th and 15th centuries, global trade began weaving together agrarian societies, a process accelerated by the Industrial Revolution. The two World Wars and the advent of modern agriculture brought nations closer, positioning food and agriculture as shared global concerns.

International organizations and initiatives have since emerged to address these interconnected challenges and opportunities. Food shortages and crises, for instance, became avenues for wealthier nations to extend influence through food aid, often using it as a diplomatic tool. The oil crises of the 20th century, which shaped the mechanization and chemical fertilization of agriculture, further underscored the reliance of food systems on global supply chains.

Today, global climate concerns are bringing world leaders together to pursue collective solutions for sustainable agriculture. This paradigm shift has made it nearly impossible for any country to craft food and agriculture policies in isolation; instead, they must account for global challenges and commitments.

This category encompasses a vast array of international organizations, NGOs, advocacy groups, and bilateral/multilateral agencies. It can be segmented into subcategories based on functions such as policymaking, humanitarian aid, climate advocacy, trade facilitation, and research collaboration. 1. International Organization under UN Mandate 2. International Organization under Global Treaties 3. International Organization – Private 4. International Organization – Trade and Industry Associations 5. International Organization – Professional Bodies and Organizations 6. International Rating Agencies 7. Universities with Global Mandate 8. Global Think Tanks 9. Global Thought Leaders Global Book Writers 10. Global Activists 11. Global Accomplished Academics 12. International Institutes 13. International Lobbies & Pressure Groups 14. Country Organizations with Global Footprint 15. International NGOS 16. International Civil Society Organizations 17. Global Industry Associations 18. Global Trade Associations 19. Global Consumer Organizations 20. Global Civil Society Organizations 21. Global Research Institutes -Government Supported 22. Global Media Platforms 23. Global Banks – Sponsored Chair 24. Global Banks – Sponsored Institute 25. Global Bilateral Understandings 26. Global Economists -Individual 27. Global Economists / Ministers -Government 28. Global Economists / Heads of Banks 29. International Standards Setting Bodies 30. International Audit Agencies 31. International Data Platforms 32. Rating Agencies

The estimated number of active international stakeholders exceeds 300,000 globally, with Hello Kisan – Future of Food engaging with approximately 700 entities, fostering global dialogues and actionable solutions.

The “Other Stakeholders” category serves as a comprehensive umbrella for all those actors not explicitly covered in the preceding 19 categories, acknowledging the vast, dynamic, and interconnected nature of the global food system. These stakeholders are diverse and include entities like emerging technology developers, social movements, cultural and religious influencers, and unexpected external players shaping the food and agriculture landscape.

This group’s defining feature is its fluidity, with participants entering and influencing the system through innovative technologies, shifting consumer behaviors, or unforeseen global events. For instance, the advent of precision agriculture tools or grassroots campaigns promoting sustainable consumption reflects the ever-changing dynamics of this category.

Key challenges lie in identifying and analyzing the impacts of these varied contributors and keeping pace with rapid changes. However, this diversity also creates opportunities to foster innovation, inclusivity, and adaptability in addressing unforeseen challenges and opportunities within the food system.

This category highlights the need for continuous learning and the flexibility to engage with emerging players and trends. Subcategories may include technology startups, cultural and religious groups, grassroots organizations, and ethical consumption movements.

Globally, this category could include over 500,000 unique stakeholders, with Hello Kisan – Future of Food already engaging with approximately 1,500. This engagement ensures that even the less visible voices in the food and agriculture ecosystem are represented, driving inclusivity and resilience in a constantly evolving domain.