Pilots may win applause, selfies may trend, but real market fit is repeat orders and money in the bank. Letโs test if your startup truly scales.
Step 1 of 4
Q1: Pilots vs Paying Customers ๐ When you showcase your progress, what do you highlight most?
โWeโve run 10 pilots with big names, from corporates to cooperatives.โ
โWeโve converted pilots into a few repeat orders, but scaling is still early.โ
โWe have customers who reorder without us chasing. Money flows, not just MoUs.โ
Q2: Vanity Metrics Trap ๐ When presenting traction, what do you lean on?
โWe had 10,000 signups/downloads in one month!โ
โWe focus on daily/weekly active users, though theyโre not all paying yet.โ
โWe track paying customers, repeat orders, and shrinking churn โ no excuses.โ
Q3: Scaling Geography vs Scaling Unit Economics ๐ How do you define โscalingโ?
โWeโve expanded from Bangalore to Delhi to Pune in year one!โ
โWe first fix profitability in one market before opening another.โ
โWe expand only when our repeat order + margin model sustains itself.โ
Q4: Proof of Market Fit ๐ What proof do you usually present as evidence of acceptance?
โWe have glowing pilot reports and MoUs with institutions.โ
โWe have small contracts, though margins are still tight.โ
โWe show invoices paid, cash realized, and customers who reorder.โ
Q5: Freebies vs Paid Acceptance ๐ How often do you discount or give freebies during pilots?
โMost pilots are free or heavily subsidized to attract attention.โ
โWe start with discounts but always move to paid contracts quickly.โ
โWe insist pilots are paid, even if subsidized slightly.โ
Q6: Minister Selfies vs Market Sales ๐ When talking to peers, what excites you most?
โWe got a photo with a minister and were in three newspapers!โ
โWe showcased at expos and got leads, though still converting.โ
โWe celebrate only when contracts are signed and payments received.โ
Q7: Pilot to Repeat Ratio ๐ How many pilots actually converted to repeat business?
โLess than 10% โ most pilots donโt repeat yet.โ
โAbout 30โ50% convert, though some customers still test slowly.โ
โMost pilots lead to repeat orders within 3โ6 months.โ
Q8: Customer Loyalty Signals ๐ What signs of loyalty do you track?
โWe mainly track new signups โ loyalty is assumed.โ
โWe measure repeat orders and feedback, though churn is still an issue.โ
โWe obsessively track churn, reorders, referrals, and margin growth.โ
Q9: Scaling Readiness Check ๐ Before scaling, whatโs your checklist?
โIf we get funding, we expand โ readiness is less important.โ
โWe check basic unit economics and customer satisfaction first.โ
โWe wonโt expand unless margins, repeat orders, and processes are rock-solid.โ
Q10: Reality Check on Market Size ๐ When you define your market, what do you say?
โOur TAM is all of India โ 140 crore population.โ
โWe serve Tier-1 city residents in 3โ4 pockets.โ
โWe clearly define and dominate a niche segment before expanding.โ