Because “doing business” in India is less about disruption and more about managing registrations, admin, and remembering that compliance dates don’t care about your pitch deck 😅.
Step 1 of 4
Legal setup may feel boring, but it’s the passport to playing in the big leagues 🌍. Without it, your startup is just a “project.” With it, you’re a “company.” And investors only bet on companies, not hobbies.
Q1. When it comes to setting up your company’s legal structure — Private Limited, LLP, Partnership, or even “we’ll figure it out later” — where do you stand? 👉 Think of that moment when an investor asks, “So, what’s your entity type?” Do you confidently answer, fumble around, or secretly Google it under the table? Your choice of structure is like picking a cricket team formation: it decides how you play the innings, not just the toss.
The Minimalist Founder; “I just registered whatever was quickest and cheapest — got a friend’s CA to set up an LLP/Partnership. For now, I just need a bank account and GST number. Will think of Private Limited later.”
The Compliance-Conscious Founder; “I spent time understanding pros and cons. We set up a Private Limited company, got PAN, GST, and basic agreements in place. I wanted to look investor-ready and avoid messy conversions later.”
The ‘Will Figure It Out Later’ Founder; “Honestly, I haven’t registered anything yet. We’re just testing ideas, running everything on personal accounts, and keeping paperwork for ‘when we get serious.’”
Finance is the oxygen of your startup. You don’t notice it when it’s there, but when it runs out — everything suffocates 🫁.
Q2. When it comes to managing money in your startup — tracking expenses, planning budgets, knowing what’s left in the kitty — how do you really operate? 👉 Imagine an investor suddenly asks: “How many months of runway do you have?” Do you open a neat Excel sheet, or do you nervously call your CA while pretending the Wi-Fi just dropped?
The Jugaad Accountant; “I track expenses loosely — maybe in a diary, maybe in my head. I check my bank balance at the end of the month and make rough guesses about how long the money will last.”
The Excel Enthusiast; “I maintain spreadsheets for income, expenses, and projections. I review them monthly, make some corrections, and use them for basic decision-making.”
The CFO-at-Heart;“I have proper systems in place — accounting software, budget forecasts, cash flow statements, and even scenario planning (best case, worst case). I know my runway to the exact month and review it every week.”
Execution is the bridge between a PowerPoint dream and a paying customer. Without discipline, even the best idea collapses like a half-built bridge
Q3. When it comes to day-to-day execution — making sure things actually move from plan to reality — what’s your natural style? 👉 Picture this: you promised to deliver 1,000 kg of fresh produce to a retailer by Monday morning. The farmer hasn’t harvested, the truck broke down, and the retailer is calling every hour. Do you calmly fix the chain, or panic and pray?
The Firefighter Founder; “I usually deal with issues as they come. If something breaks, I jump in and fix it myself. It feels like a daily hustle — more about surviving than systemizing.”
The Checklist Captain; “I make sure we have simple systems — daily checklists, weekly reviews, SOPs. It’s not fancy, but it keeps things on track. When problems arise, we fall back on the process.”
The Process Geek; “I thrive on detailed workflows, dashboards, tracking tools. We measure everything — time, cost, output. It sometimes feels bureaucratic, but I’d rather be over-prepared than under.”
A startup team is like a cricket squad 🏏 — too much buddy-buddy, and no one trains; too much dictatorship, and no one enjoys the game. The art is to keep everyone hungry and happy.
Q4. When it comes to building and managing your team, how do you naturally operate?👉 Imagine this: two interns are fighting over whose Excel sheet is “the final one,” your sales guy wants a raise after closing one small deal, and your co-founder is sulking because you didn’t praise their pitch. Do you become the teacher, the boss, or the friend?
The Buddy Boss; “I keep things informal. Everyone’s like a friend. We joke, share food, pull long nights together. It feels like a family — sometimes too much like one.”
The Taskmaster; “I focus on roles, deadlines, and performance. If someone can’t keep up, I call it out straight. Work is work — I’m not running a daycare.”
The Balanced Builder; “I set clear expectations but also invest time in mentoring, celebrating small wins, and giving honest feedback. I’m not everyone’s best friend, but not a dictator either.”
Sales in startups is like farming 🌾 — you can’t just throw seeds randomly and hope; you must nurture, water, and weed before the harvest shows up.
Q5. When it comes to selling your product/service and handling customers, what’s your default style? 👉 Imagine this: your first customer is late in paying, your second says they “love the idea but need a discount,” and the third ghosted you after endless demos. Do you charm, chase, or cut your losses?
The Hustle Seller; “I’ll chase anyone and everyone — friends, family, random contacts. I push hard, use discounts, call daily if needed. A sale is a sale!”
The Relationship Farmer; “I focus on building trust — understanding needs, giving time, even over-delivering initially. I believe in nurturing customers for repeat business, not just one-time wins.”
The Strategic Selector; “I’m picky about customers. I’d rather focus on a few who give real traction and credibility than chase everyone. Early wins must also make sense for my positioning.”
A founder in crisis is like a cricketer in the final over 🏏 — sometimes you hit the six, sometimes you just need to hold your nerve. Either way, the crowd remembers how you handled the pressure.
Q6. When the unexpected hits — say your delivery truck breaks down, your co-founder falls sick before investor day, or a policy changes overnight — how do you usually react? 👉 Picture yourself at 11 PM, your biggest client’s WhatsApp message says: “Where’s the shipment?!” Do you improvise, freeze, or find a plan B?
The Firefighter-in-Chief; “I jump in, fight the flames, make calls, and somehow pull off a miracle. Sleep, schedules, everything can wait — survival comes first.”
The Cool-headed Juggler; “I pause, take a breath, and assess options. Maybe deliver partial today, full tomorrow; maybe rope in a partner. I believe clarity beats panic.”
The Backup Believer; “I plan for worst-case scenarios beforehand. Extra suppliers, spare machinery, alternative routes — so when crisis hits, I activate Plan B without drama.”
Feedback is like mirchi 🌶️ — too much burns the dish, too little makes it bland. The real founder skill? Knowing just how much to add.
Q7. When customers give feedback — sometimes sharp, sometimes confusing, sometimes brilliant — how do you usually handle it? 👉 Imagine you’ve just launched your MVP. One customer says, “Amazing!” Another says, “Why is the button green?!” And a third says, “Bro, this doesn’t solve my problem at all.” What’s your instinctive move?
The Feedback Sponge; “I listen to everything, absorb all comments, and rush to tweak the product. If ten people say different things, I try to please them all.”
The Thoughtful Filter; “I collect feedback, sort what aligns with my vision, and act on patterns rather than one-off suggestions. If 30% users point to the same issue, I prioritize it.”
The Vision-First Stubborn; “I hear feedback but stick to my original idea unless I’m 100% convinced. Customers don’t always know what they want — Henry Ford said, ‘If I asked people, they’d have wanted faster horses.’”
A startup without admin discipline is like a cricket match without a scorer 🏏 — everyone plays hard, but nobody knows the actual score until chaos erupts
Q8. How do you manage your office, admin, and daily operational chaos? 👉 Think of that moment when the printer runs out of ink during an investor meeting, the internet collapses mid-Zoom, and your chai-wala is on leave. Admin work doesn’t sound sexy, but it decides whether your startup feels like a company or like a college hostel project.
The Firefighter Boss; “I jump in personally whenever something breaks — from chasing the WiFi guy to fixing payroll delays. Nothing escapes me because I’m hands-on.”
The Delegation Pro; “I set up basic admin systems early — maybe a shared Google Drive, an HR intern, or a small ops team. I delegate, monitor, and step in only if it’s critical.”
The “Ignore It Till It Bites” Founder; “Admin isn’t my priority. I’d rather focus on product and customers. I deal with office and paperwork only when it becomes a roadblock.”
Cash discipline is less about big fundraising and more about daily credibility. A founder who can track ₹100 well is more trusted with ₹10 crores. In startups, financial honesty is the cheapest brand insurance you’ll ever buy.
Q9: How do you handle the day-to-day money flows — petty cash, vendor bills, staff reimbursements, and those late-night “bhaiya, bill kal clear kar dena” phone calls? 👉 Every founder eventually realizes that “cash” doesn’t mean only funding rounds or big contracts. It also means chai bills, Uber rides, Tally entries, GST filings, and whether your intern got their stipend on time. Many startups collapse not because they lacked customers, but because they tripped over sloppy accounts.
The Shoebox Accountant; “I just keep the bills in one file or, honestly, sometimes in a shoebox. Cash flow is in my head — I sort it out when the auditor asks, or when tax season threatens.”
The Spreadsheet Warrior; “I maintain an Excel or Google Sheet with expenses, receipts, and balances. Nothing fancy — just rows, columns, and occasional color coding. When needed, I reconcile with bank and UPI screenshots.”
The Mini-CFO Mode; “I’ve set up proper accounts — petty cash books, automated expense tracking, and regular reconciliations. Either I or a part-time accountant checks every week, so I always know my working capital status.”
IT discipline is like brushing your teeth 🪥 — boring daily, but you’ll regret it if you don’t. A strong data spine today saves you from an expensive root canal tomorrow.
Q10. How do you handle your startup’s IT backbone — from data storage and backups to managing passwords, servers, and customer records? 👉 Imagine the classic moment when your intern asks, “Sir, where’s the file with all customer leads?” and you realize it’s buried in some WhatsApp chat, while your laptop auto-updates in the middle of an investor call. IT discipline isn’t about coding; it’s about whether your digital kitchen is clean or a total mess.
The Jugad Juggler; “I keep things wherever they land — Google Drive, Dropbox, WhatsApp, Excel on my desktop, even pen drive if needed. It’s messy, but somehow, I find it when I need it.”
The Semi-Disciplined Saviour; “I’ve tried to organize — shared folders, password managers, some backups on the cloud. But honestly, it’s a mixed bag. Sometimes we’re disciplined, sometimes we just wing it.”
The Digital Fortress Builder; “We run things systematically — every file has a home, passwords are managed securely, backups are automatic, and we use tools like CRM or ERP to avoid chaos. IT is a backbone, not an afterthought.”
How do you keep your team, partners, and customers in the loop — without turning into a WhatsApp spam group admin?
Q11. When it comes to communication — inside the team or with customers — what’s your style? 👉 Imagine this: you’re juggling investor calls, farmer queries, and your tech guy’s excuses about “server down.” How do you keep everyone updated without losing your sanity (and your phone battery)?
The WhatsApp Warrior; “Everything goes on one group. Updates, invoices, memes, even birthday wishes. If people miss something, well, scroll up!”
The Structured Broadcaster; “I set up channels: one for updates, one for tasks, one for clients. Emails for serious stuff, groups for chatter. People know where to look for what.”
The Silent Monk; “I don’t like too many updates. I tell people to figure it out unless it’s urgent. If they can’t manage, they’ll come to me.”
How does your startup remember lessons — do you build a library of wisdom, or do you keep stepping on the same rake like a cartoon character? A startup without memory is like farming without seasons 🌾 — you keep sowing and reaping randomly. Build an archive of lessons, and you harvest not just crops but wisdom.
Q12. When something important happens — say a customer complaint, a supply-chain goof-up, or a sales breakthrough — how do you make sure the team learns from it? 👉 Think of it like cooking: do you just serve the dish and forget the recipe, or do you note it down so the taste can be repeated (or avoided if it was terrible)?
The Goldfish Mode; “We talk about it in the moment, maybe complain a bit, then move on. Six months later, someone repeats the same mistake, and it feels brand new again.”
The Diary Keeper; “We write things down — minutes, SOPs, or at least a shared Google Doc. It’s not fancy, but people can look back and avoid repeating old blunders.”
The Knowledge Farmer; “We document, review, and actively train from past experiences. Every mistake becomes a case study, every success a playbook. New staff get onboarded into this culture of shared learning.”