Super Foods or Super Hype?

A reality check — sprinkled with flax seeds of facts. Not everything labeled super is truly superior. Let's separate nutrient-rich truth from marketing myths. Take our tongue-in-cheek truth test!

Step 1 of 4

SECTION 1: Superfood Basics — What You Know & Believe

Let’s start by peeking into your food faith and superfood beliefs.

Q1. What do you think defines a ‘Superfood’?

Loaded with antioxidants, nutrients, and health benefits.

Any food that offers extra health benefits beyond just filling my tummy.

A clever marketing tag. No cape, just claims.

SECTION 1: Superfood Basics — What You Know & Believe

Let’s start by peeking into your food faith and superfood beliefs.

Q2: Have you heard nutritionists, influencers, or ads talk about Superfoods?

Yes! It’s everywhere — social media, TV, even food packs.

Yes, but I still don’t know what makes one food super and another just… regular.

Not really. I mostly eat local and don’t chase trends.

SECTION 1: Superfood Basics — What You Know & Believe

Let’s start by peeking into your food faith and superfood beliefs.

Q3. What do you think makes a food ‘super’?

It’s scientifically proven to prevent disease or boost immunity.

It’s exotic, rare, and comes from some faraway rainforest.

High in one or more nutrients — like iron, omega-3, or fibre.

SECTION 1: Superfood Basics — What You Know & Believe

Let’s start by peeking into your food faith and superfood beliefs.

Q4. Have you ever bought something only because it was called a Superfood?

Yes — I was hoping it would boost my health.

I think so — it looked healthy and everyone was buying it.

Nope. I eat what suits me, not what trends.

SECTION 2: Super Consumption — Usage & Experience

What’s made it to your plate — and what just lives in ads?

Q5. Which of these Superfoods have you tried?

Avocado, quinoa, chia seeds, acai bowls

Moringa, turmeric, amla, ragi

None / Not sure

SECTION 2: Super Consumption — Usage & Experience

What’s made it to your plate — and what just lives in ads?

Q6. Did you notice any change or benefit after trying a Superfood regularly?

Yes, I felt more energetic / had better digestion / skin improved.

Can’t say. Maybe, maybe not.

No change. Just a hole in my wallet.

SECTION 2: Super Consumption — Usage & Experience

What’s made it to your plate — and what just lives in ads?

Q7. How often do you eat something just because it’s labelled healthy or super?

Very often — health claims influence me.

Sometimes — but I check facts first.

Rarely — I trust my body and budget more.

SECTION 2: Super Consumption — Usage & Experience

What’s made it to your plate — and what just lives in ads?

Q8. Do you think Indian traditional foods can also be considered Superfoods?

Of course! Turmeric, ghee, millets — our ancestors knew!

Maybe, but they’re not as exciting as foreign ones.

Never thought about it.

SECTION 3: Super Marketing — Trend or Trap?

Let’s decode the diet buzzwords and branding drama on your grocery shelf

Q9. Why do you think most Superfoods are expensive or imported?

Because they’re rare or grown only in certain places.

Because of branding, packaging, influencer buzz.

Because people will pay more if they think it’s ‘super’.

SECTION 3: Super Marketing — Trend or Trap?

Let’s decode the diet buzzwords and branding drama on your grocery shelf

Q10. Have you ever checked if the benefits of a Superfood are scientifically proven?

Yes — I Google before I eat.

Not really — I trust the tag or the expert recommending it.

Nope — didn’t think of that!

SECTION 3: Super Marketing — Trend or Trap?

Let’s decode the diet buzzwords and branding drama on your grocery shelf

Q11. What drives most Superfood trends, in your view?

Scientific evidence about health benefits.

Marketing, influencers, and global food companies.

A mix of both, depending on the food.

SECTION 4: Superfood Realities — Deeper Questions

Go beyond Instagram — ask what really nourishes you, the farmer, and the planet.

Q12. Why do you think nutritionists now recommend Superfoods more than before?

New research is emerging and they stay updated.

Because it’s trending and clients want quick-fix solutions.

Both — science + survival in competitive wellness industry.

SECTION 4: Superfood Realities — Deeper Questions

Go beyond Instagram — ask what really nourishes you, the farmer, and the planet.

Q13. Do you think Superfoods can be ‘created’ — like launched through campaigns?

Yes — the food industry is like Bollywood. A good launch = hit.

Maybe, but they should still be healthy, right?

No, only science should decide — not marketing.

SECTION 4: Superfood Realities — Deeper Questions

Go beyond Instagram — ask what really nourishes you, the farmer, and the planet.

Q14. Ever come across more than 3 new Superfoods in one year?

Yes! It’s like a parade — spirulina, matcha, camu camu…

Not really, maybe because I don’t follow food trends.

Yes, and now I ignore them all.

SECTION 4: Superfood Realities — Deeper Questions

Go beyond Instagram — ask what really nourishes you, the farmer, and the planet.

Q15. Do you sense a commercial ‘nexus’ behind the Superfood wave?

Yes. Food, pharma, media — it’s all interconnected.

Maybe, but it’s hard to say. Everyone’s just trying to sell.

No, I don’t believe in conspiracy theories.