🌿 Kitchen Garden Business Potential Survey

We invite you to share your honest views on home gardening. Your answers will help create better products, services, and support for people like you. This is not a test—just a conversation.

Step 1 of 4

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Why are we asking this?

We want to understand how familiar and interested you are in the idea of kitchen gardening. This helps tailor ideas that are actually useful to your lifestyle.

Q1. Have you heard of kitchen gardening and tried it? (To understand your current experience level with home gardening.)

Yes, I’m doing it currently

Yes, I’ve tried earlier but stopped

I’ve only heard about it

No, not aware or never tried

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Why are we asking this?

We want to understand how familiar and interested you are in the idea of kitchen gardening. This helps tailor ideas that are actually useful to your lifestyle.

Q2. What inspires you to consider kitchen gardening? (Choose all that apply) (This tells us what you value—safety, savings, beauty or fun?)

Safe and chemical-free food

Savings on grocery bills

Relaxing & fun hobby

Teaching kids about nature

Looks great & satisfying

I don’t see much benefit

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Why are we asking this?

We want to understand how familiar and interested you are in the idea of kitchen gardening. This helps tailor ideas that are actually useful to your lifestyle.

Q3. What benefits do you expect from a kitchen garden? (Choose all that apply) (This will help us understand both emotional and practical expectations.)

Grocery savings

Taste, freshness, and health

Peace of mind / stress relief

Time-pass or creativity

Waste recycling

Not really expecting anything

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Why are we asking this?

We want to understand how familiar and interested you are in the idea of kitchen gardening. This helps tailor ideas that are actually useful to your lifestyle.

Q4. Should every household with space have a kitchen garden? (We're checking if you see this as a personal or community responsibility.)

Yes, a must in today’s time

Maybe, depends on person’s interest

Not really necessary

Not at all needed

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Why are we asking this?

We want to understand how familiar and interested you are in the idea of kitchen gardening. This helps tailor ideas that are actually useful to your lifestyle.

Q5. What kind of space do you have at home for gardening? (This helps assess practical possibility of starting a garden at home.)

Balcony or terrace with sun

Ground-level backyard

Only windowsills

No space at all

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Why are we asking this?

To understand the size of the kitchen gardening economy already around you and how satisfied you are with existing support and supply systems.

Q6. Have you spent money on any gardening items in the last 12 months? (This shows real past action, not just intention.)

Yes, over ₹1000

₹250–₹1000

Under ₹250

Not spent at all

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Why are we asking this?

To understand the size of the kitchen gardening economy already around you and how satisfied you are with existing support and supply systems.

Q7. Where do you usually get your gardening materials? (Choose all that apply) (To know whether online or local vendors are your go-to.)

Local nursery/shop

Online shopping platforms

Agri input shops

I haven’t bought anything yet

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Why are we asking this?

To understand the size of the kitchen gardening economy already around you and how satisfied you are with existing support and supply systems.

Q8. How satisfied are you with the nearby gardening vendors/nurseries? (To understand quality and availability of inputs in your area.)

Very satisfied

Somewhat satisfied

Not satisfied

No nursery / shop

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Why are we asking this?

To understand the size of the kitchen gardening economy already around you and how satisfied you are with existing support and supply systems.

Q9. Would you consider switching to a new supplier if the price, service or quality is better? (We want to know how open you are to exploring alternatives.)

Yes, definitely

Maybe

No, I prefer my current supplier

Not applicable

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Why are we asking this?

We’re exploring the kind of support—kits, guides, expert help—you’d find most useful to become a better home gardener.

Q10. Would you buy a ₹2500 starter kit (with soil, pots, seeds, guide)? (Checking price sensitivity + interest in bundled kits.)

Yes, immediately

Maybe

No, too expensive

Not interested

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Why are we asking this?

We’re exploring the kind of support—kits, guides, expert help—you’d find most useful to become a better home gardener.

Q11. Would you subscribe to seasonal kits every 3 months? (To gauge if gardening can be a guided, seasonal journey.)

Yes, sounds exciting

Only if under ₹500

No, not worth it for me

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Why are we asking this?

We’re exploring the kind of support—kits, guides, expert help—you’d find most useful to become a better home gardener.

Q12. What kind of learning support would help you the most? (Choose all that apply) (To design useful education & handholding formats.)

WhatsApp groups

Video content

In-person workshops

Printed guides

I don’t need help

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Why are we asking this?

We’re exploring the kind of support—kits, guides, expert help—you’d find most useful to become a better home gardener.

Q13. Would you pay ₹100–₹300 for a gardener’s home visit to guide you? (This explores demand for “gardening as a service.”)

Yes, occasionally

Only if I face issues

No, won’t pay for this

📍 PART 4: Local Context + Community (Q14–Q17)

Why are we asking this?

We want to learn how your city/town, type of housing, and neighborhood culture influence your gardening behavior and confidence.

Q14. What kind of house do you live in? (To match space availability and housing pattern.)

Apartment/Society Flat

Independent house

Other

📍 PART 4: Local Context + Community (Q14–Q17)

Why are we asking this?

We want to learn how your city/town, type of housing, and neighborhood culture influence your gardening behavior and confidence.

Q15. Where do you live? (City name dropdown — for backend Tier mapping) (This lets us compare metros and smaller cities fairly.)

Metro Cities

Big City - Mini Metro

Big Town

Small Town

Rural Area

📍 PART 4: Local Context + Community (Q14–Q17)

Why are we asking this?

We want to learn how your city/town, type of housing, and neighborhood culture influence your gardening behavior and confidence.

Q16. Do people in your area show interest in gardening? (To assess community buzz and inspiration levels.)

Yes, many are into it

Some people have started

Not much seen

📍 PART 4: Local Context + Community (Q14–Q17)

Why are we asking this?

We want to learn how your city/town, type of housing, and neighborhood culture influence your gardening behavior and confidence.

Q17. Can kitchen gardening become a micro-business (e.g., selling compost, plants, kits)? (We want your gut instinct on the business potential.)

Yes, definitely

Maybe with support

No, just a personal hobby

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Why are we asking this?

To find out how ready you are, not just in space or money, but in terms of time, curiosity, and passion.

Q18. Would you join a group challenge or local campaign on kitchen gardening? (Community-driven action works better—are you in?)

Yes, sounds fun

Maybe

No interest

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Why are we asking this?

To find out how ready you are, not just in space or money, but in terms of time, curiosity, and passion.

Q19. Can you spend 1–2 hours weekly on home gardening? (Realistic time commitment is key to success.)

Yes

Maybe

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Why are we asking this?

To find out how ready you are, not just in space or money, but in terms of time, curiosity, and passion.

Q20. How soon do you plan to start or grow your kitchen garden? (This helps us track interest vs. intent.)

Already doing it

Within 1-3 months

Within 6 -12 months

Not planning to start

Review

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Question :
Q1. Have you heard of kitchen gardening and tried it? (To understand your current experience level with home gardening.)

Yes, I’m doing it currently

Yes, I’ve tried earlier but stopped

I’ve only heard about it

No, not aware or never tried

Your Answer:

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Question :
Q2. What inspires you to consider kitchen gardening? (Choose all that apply) (This tells us what you value—safety, savings, beauty or fun?)

Safe and chemical-free food

Savings on grocery bills

Relaxing & fun hobby

Teaching kids about nature

Looks great & satisfying

I don’t see much benefit

Your Answer:

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Question :
Q3. What benefits do you expect from a kitchen garden? (Choose all that apply) (This will help us understand both emotional and practical expectations.)

Grocery savings

Taste, freshness, and health

Peace of mind / stress relief

Time-pass or creativity

Waste recycling

Not really expecting anything

Your Answer:

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Question :
Q4. Should every household with space have a kitchen garden? (We're checking if you see this as a personal or community responsibility.)

Yes, a must in today’s time

Maybe, depends on person’s interest

Not really necessary

Not at all needed

Your Answer:

💚 PART 1: Awareness, Interest & Motivation (Q1–Q5)

Question :
Q5. What kind of space do you have at home for gardening? (This helps assess practical possibility of starting a garden at home.)

Balcony or terrace with sun

Ground-level backyard

Only windowsills

No space at all

Your Answer:

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Question :
Q6. Have you spent money on any gardening items in the last 12 months? (This shows real past action, not just intention.)

Yes, over ₹1000

₹250–₹1000

Under ₹250

Not spent at all

Your Answer:

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Question :
Q7. Where do you usually get your gardening materials? (Choose all that apply) (To know whether online or local vendors are your go-to.)

Local nursery/shop

Online shopping platforms

Agri input shops

I haven’t bought anything yet

Your Answer:

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Question :
Q8. How satisfied are you with the nearby gardening vendors/nurseries? (To understand quality and availability of inputs in your area.)

Very satisfied

Somewhat satisfied

Not satisfied

No nursery / shop

Your Answer:

💸 PART 2: Past Spend & Vendor Experience (Q6–Q9)

Question :
Q9. Would you consider switching to a new supplier if the price, service or quality is better? (We want to know how open you are to exploring alternatives.)

Yes, definitely

Maybe

No, I prefer my current supplier

Not applicable

Your Answer:

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Question :
Q10. Would you buy a ₹2500 starter kit (with soil, pots, seeds, guide)? (Checking price sensitivity + interest in bundled kits.)

Yes, immediately

Maybe

No, too expensive

Not interested

Your Answer:

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Question :
Q11. Would you subscribe to seasonal kits every 3 months? (To gauge if gardening can be a guided, seasonal journey.)

Yes, sounds exciting

Only if under ₹500

No, not worth it for me

Your Answer:

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Question :
Q12. What kind of learning support would help you the most? (Choose all that apply) (To design useful education & handholding formats.)

WhatsApp groups

Video content

In-person workshops

Printed guides

I don’t need help

Your Answer:

🛠️ PART 3: What You Need to Grow Better (Q10–Q13)

Question :
Q13. Would you pay ₹100–₹300 for a gardener’s home visit to guide you? (This explores demand for “gardening as a service.”)

Yes, occasionally

Only if I face issues

No, won’t pay for this

Your Answer:

📍 PART 4: Local Context + Community (Q14–Q17)

Question :
Q14. What kind of house do you live in? (To match space availability and housing pattern.)

Apartment/Society Flat

Independent house

Other

Your Answer:

📍 PART 4: Local Context + Community (Q14–Q17)

Question :
Q15. Where do you live? (City name dropdown — for backend Tier mapping) (This lets us compare metros and smaller cities fairly.)

Metro Cities

Big City - Mini Metro

Big Town

Small Town

Rural Area

Your Answer:

📍 PART 4: Local Context + Community (Q14–Q17)

Question :
Q16. Do people in your area show interest in gardening? (To assess community buzz and inspiration levels.)

Yes, many are into it

Some people have started

Not much seen

Your Answer:

📍 PART 4: Local Context + Community (Q14–Q17)

Question :
Q17. Can kitchen gardening become a micro-business (e.g., selling compost, plants, kits)? (We want your gut instinct on the business potential.)

Yes, definitely

Maybe with support

No, just a personal hobby

Your Answer:

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Question :
Q18. Would you join a group challenge or local campaign on kitchen gardening? (Community-driven action works better—are you in?)

Yes, sounds fun

Maybe

No interest

Your Answer:

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Question :
Q19. Can you spend 1–2 hours weekly on home gardening? (Realistic time commitment is key to success.)

Yes

Maybe

Your Answer:

🎯 PART 5: Commitment & Readiness (Q18–Q20)

Question :
Q20. How soon do you plan to start or grow your kitchen garden? (This helps us track interest vs. intent.)

Already doing it

Within 1-3 months

Within 6 -12 months

Not planning to start

Your Answer:

“Thank you for your time! Based on your responses, we’ll send you your ‘Gardening Readiness Score’ along with helpful tips, local supplier links, and ideas tailored to your level. 🌱