Gen Z avoids food that requires appreciation of new tastes. They rejects extreme bitterness, raw and natural flavours but loves fusion foods with mild tastes like sushi burritos. Blame it on Taste Training, Pseudo Health Trends, Instagram Aesthetics, and need to identify with Global Palates craving "balanced boldness." Even their spice tolerance has a filter! 🌶️✌️

Gen Z to bitter foods: "Not today, thanks. Where’s the avocado toast?" 🥑😄