From a Label-Reading Father in Mumbai
I Am Alert To…

Why does a ketchup bottle need 12 ingredients, 5 additives, and numbers like E-211? I just want tomatoes.


I Am Impacted By…

I buy “no added this” and “reduced that”—but food shouldn’t feel like decoding binary.


I Am Rooting For…

Clear labels. Fewer additives. Less drama in my pantry. Let food be food—not chemistry.


One Minute!

🕒 Paused for a Minute? Good. Now choose better