From a Young Mother Reading Labels in a Supermarket
I Am Alert To…

Protein biscuits. Protein milk. Protein noodles. My child needs protein—but also a childhood.


I Am Impacted By…

Confused by marketing, scared by influencers. I feel like I’m failing unless I spend double.


I Am Rooting For…

Trust in home-cooked khichdi over fortified fantasy food. Simple food, full love—that’s also protein.


One Minute!

🕒 Paused for a Minute? Good. Now choose better.