From a Grocery Buyer in Jaipur
I Am Alert To…

Brown rice. Brown sugar. Brown labels. Everything brown is suddenly "healthy"?


I Am Impacted By…

I feel judged for buying white rice. But no one judges the plastic-wrapped brown rice priced 5x more.


I Am Rooting For…

Food that’s good for the body and the wallet. Don’t make health a high-income luxury.


One Minute!

🕒 Paused for a Minute? Good. Now choose better.