From an Urban Consumer in Mumbai
I Am Alert To…
Every label screams “organic,” “gluten-free,” “zero trans fat”—but half of it feels like marketing drama.
I Am Impacted By…
I want to eat better—but how do I decode what's real from what's hyped? I’m stuck between flashy health trends and food I trust.
I Am Rooting For…
Simple, honest food labeling. Maybe even an app that tells me what each claim actually means—without a PhD in nutrition.
One Minute!
🕒 Paused for a Minute? Good. Now choose better. 
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