From an E-Commerce Food Seller in NCR
I Am Alert To…
"Farm-fresh" is overused. Logistics is complex. And customer loyalty flips over a ₹5 delivery fee.
I Am Impacted By…
My unit economics are on a tightrope. I sell trust, but I'm measured in clicks and delivery speed.
I Am Rooting For…
Real-time traceability, better last-mile tech, and collaboration with kirana stores. Online food needs offline support to work.
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