Have you seen the sudden love for “plant-based milk”? Oat milk, almond milk, soy milk… basically, everything-but-the-cow milk. And it comes in cartons that scream healthy, clean, pure. But think about it — since when did we start paying ₹400 for flavored nut water decoction?
Let’s be real: oats, almonds, or soy are fine as they are. But when you grind them into a watery paste, strain out the solids, and then fortify the leftover water with vitamins, sugar, stabilizers, preservatives, and “flavor balancing agents”… what are you even drinking? It’s not milk — it’s liquid marketing. Sure, some people may skip cow milk for valid reasons. But replacing it with a lab-born beverage that needs a chemistry set to survive on the shelf? That’s not wellness — that’s whitewashed confusion.
It’s not plant milk. It’s processed mood water — and if you like it, cool. Just don’t call it cleaner, better, or purer than the source.
