Ever walked through a modern grocery store and seen a row of apples so shiny they could double as bathroom mirrors? Every piece identical — same size, same shape, same glow. It’s like someone airbrushed the entire fruit section. That visual perfection? It comes at a cost literally.
Nature doesn’t grow clones. Uniformity is man-made illusion, which means the “uglies” get dumped, sold cheap, or never make it past sorting. Meanwhile, the good-looking ones carry a 30% markup — and guess who pays? On an average ₹60,000 annual veggie/fruit spend, that’s ₹18,000 just for the beauty tax. Translation: Your veggies now have a bigger makeup budget than you.
When food gets judged like fashion, waste becomes the price of vanity. Maybe it's time we let bananas be bananas spots and all.
