What began 20 years ago as a revolution — food cultivated without contamination — slowly turned into a Organic Food Farce. When price became the star, honesty quietly exited stage left. Inspections became rituals, certifications became jokes, and consumers? They’ve gone from curious to cautious to completely checked out. Today, “organic” sounds more like a scam than a solution.

If we kill the premium, we kill the pretense. Make it zero-incentive to cheat and maybe, just maybe, trust will grow again.