जयपुर। जब भी हमारे मन मस्तिष्क में खेती किसानी की बात आती है तो हमारे ख्याल में एक तस्वीर आती है, जिसमेें एक थका हारा किसान अपने खेत में जाड़े की कडकड़ाती ठंड़ में ठिठुर रहा है या जेठ की गर्म दुपहरी में खेत को जोत रहा है। ऐसे में हमारी आम धारणा यही होती है कि किसान वर्ग को हम मजबूर, बेचारा और अभाव ग्रस्त के तौर पर ही देखते है। अभाव में जीने वाले इस तबके को हमने हर बार ऐसा ही देखा और सुना लेकिन ये किसान की वास्तविक इमेज नहीं है। इस इमेज को हर बार गलत तरीके से प्रस्तुत किया गया है। हमारे देश में करीब 10-12 करोड़ किसान परिवार ऐसे है जो सीधे तौैर पर किसानी से जुड़े हुए है, उनका मूल व्यवसाय भी किसानी है। हम में से कई लोगों का यह भी मानना है कि इन किसानों के परिवार और किसान खुद अपने काम से या तो संतुष्ट नहीं है या वो अपने काम से खुश नहीं है। लेकिन इसे तर्क संगत नहीं कहा जा सकता। इस आम धारणा को तोड़ने के लिए जरूरी है कि किसानों और उनकी अवस्थिती का वास्तविक मूल्यांकन किया जाए। इसके तार्किक मूल्याकंन के बिना इस बात का पता नहीं लगाया जा सकता की किसानों की वास्तविक स्थिती कैसी है। इस प्रकार के मूल्यांकन से किसानों की एक वास्तविक और सही तस्वीर हम सभी के बीच आएगी। हैलो किसान ने इसी मूल्यांकन की पहल करते हुए किसानों के लिए एक हैप्पीनेस इंडेक्स को विकसित करने का प्रयास किया है। इस विषय पर लगभग 1000 से अधिक स्टेकहोल्डर्स से चर्चा के बाद करीब 30-40 पैरामीटर लिस्ट किए जा चुके है। शीघ्र ही इनकी फील्ड टेस्टिंग करने के बाद जो आंकडे मिलेंगे उनसे अन्नदाता किसानों की एक साफ सुथरी और सकारात्मक छवि वाली इमेज सभी के सामने होंगी।
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Green Careers Revolution: Transforming Agriculture Education and Beyond
Empowering Businesses with ESG and Green Credit Solutions
Nurturing Agri-Food-Environment Start-ups with Expertise and Investment
Nurturing Agri-Food-Environment Start-ups with Expertise and Investment
Honoring Innovators, Scientists, and Farmers for Agri Excellence
Honoring Innovators, Scientists, and Farmers for Agri Excellence
Maximizing Productivity for Absentee Landowners
Advancing Urban Farming with Cutting-Edge Technologies
Trending News
How Commercial Catering Is Redefining Food Standards and Employment Opportunities; Traditional Indian households often relied on skilled “Maharajs” (chefs) to prepare elaborate meals infused with expertise and cultural heritage. Today, the food industry is witnessing a shift where individuals with basic cooking skills find employment in commercial catering and food businesses.
This democratization of the culinary workforce is reshaping the industry. On the positive side, it creates more job opportunities and supports India’s growing catering demands. However, it also raises concerns about consistency, authenticity, and quality in food preparation.
For the consumer, the convenience of accessible and affordable catering often outweighs these concerns, but it does hint at a potential dilution of traditional cooking methods. Policymakers and industry leaders must strike a balance—introducing training programs to elevate culinary standards while preserving the artistry and cultural essence once upheld by the “Maharajs.” As the food sector evolves, it’s a delicate recipe to perfect.
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Join hands with us
We are unleashing the power of collaboration to transform the agriculture and food ecosystem. Our positioning as the voice of the Future of Food empowers us to offer insights, partnerships, and solutions that drive meaningful change.
We invite individuals and organizations across the food, agriculture and environment value chain to collaborate with us for a brighter, sustainable, and equitable future.
Whether you represent public, private, or civil society sectors, we have opportunities for you to contribute and benefit with us.
1. Extensive Expertise: Rich domain knowledge, multifaceted experience, and a global network ensure that our initiatives are impactful and well-informed.
2. Reliable Data: Access to a robust database of 100,000+ farms and families across 18 states in India, offering insights characterized by velocity, volume, variety, value, and veracity.
3. Innovative Solutions: Partner with us to co-create solutions, conduct trials, and implement projects that address real-world challenges.
4. Mutual Growth: Whether you’re a policymaker, researcher, or entrepreneur, our collaboration ensures shared success and sustainable impact.
Star-ups and Businesses: Receive mentorship and domain expertise to navigate challenges in agriculture and food ventures.
Innovators and Jugaad Creators: Get a platform to elevate grassroots innovations to the next level.
Producer Organizations and Cooperatives: Optimize processes and renew agendas for growth and sustainability.
Federations: Adapt to changing needs with strategic insights and support.
Service Providers and Enterprises: Collaborate to enhance operational efficiencies and develop scalable solutions.
Government Agencies: Pilot programs, trial assessments, and data-backed evaluations to measure true outcomes.
Panchayat Raj Institutions: Documentation and need assessments for grassroots problem-solving.
Academia: Bridging gaps in curricula to align with the evolving needs of agriculture and food sectors.
Media Channels: Co-develop impactful stories with our domain expertise and research insights.
Research Institutions: Define meaningful research agendas to solve practical challenges faced by farmers.
Extension Agencies: Establish modern, two-way communication channels for behavior change interventions.
CSR, NGOs and Civil Society: Collaborate to document impactful projects having measurable outcomes for dissemination to stakeholders.
Community Groups: Partner with us to disseminate your impact programs for wider social outreach.
Political Organizations: Develop compelling, long-term agendas for farmers’ welfare using our extensive outreach and data insights.
Farmers’ Organizations: Shift focus from short-term concerns to sustainable, long-term strategies for the agriculture sector.
Consumer Groups: Build models for direct producer-consumer relationships, fostering trust and transparency.
Conduct joint research, outreach campaigns, and program trials.
Design communication strategies for behaviour change and feedback collection.
Share your knowledge, expertise, or resources to create lasting impact.
Together, we can reshape the future of food systems for global good. Reach out today to explore how we can work together to drive innovation, create efficiencies, and empower every stakeholder in the agriculture value chain.
“Hello Kisan Forum” works together with different stakeholders to help mobilise and improve the efficiencies of resources for better outcomes. The rich data base of “Hello Kisan Forum” meeting the desired characteristics such as velocity, volume, value, variety and veracity is made available to others for carrying out joint research and field implementation. The present partners, collaborators and associates represent both public as well as private and also for profit and non-profit entities. To join hands please connect with us at mukesh@hellokisan.org.
Team
Hello Kisan
The beginning was very small with just few professionals. Over one-year period thousands of likeminded professionals, practitioners and experts across the globe have joined “Hello Kisan Forum”. All driven by purpose following democratic participation processes while maintaining complete transparency are regularly contributing and sharing their insights, experiences and knowledge on Food, Agriculture and Environment. To join and contribute to this novel initiative and to become a member of this community please write to mukesh@hellokisan.org.
Farmer's
Happiness Index
We believe that the heart of agriculture lies in the happiness and well-being of farmers. In a ground breaking initiative, we have developed the Farmer Happiness Index—a unique framework designed to measure and understand the satisfaction levels of farmers with agriculture and their quality of life.
The Farmer Happiness Index is more than just a survey; it’s a voice for farmers. Through a thoughtfully crafted Question-and-Answer System, we capture real, ground-level data on various aspects of farming life, including:
• Economic stability and income satisfaction
• Access to resources, markets, and technology
• Social well-being and family support
• Environmental sustainability in farming practices
• Overall mental and physical health
Agriculture isn’t just an economic activity—it’s a way of life. Yet, the challenges farmers face often go unheard or unresolved. By launching the Farmer Happiness Index.
Identify key areas of concern: What makes farmers happy? What causes dissatisfaction?
Influence policy: Provide data-driven insights to shape farmer-friendly government policies.
Foster innovation: Inspire new solutions that directly address the needs of farmers.
Through our website, www.hellokisan.org, we are launching a nationwide campaign to collect data for the Farmer Happiness Index. We invite farmers, agricultural organizations, policymakers, and the general public to participate. Together, we can:
Share experiences and insights.
Build a supportive community for farmers.
Take actionable steps towards a happier, more sustainable farming future.
Farmers: Share your honest answers to the Index questions and let your voice be heard.
Organizations: Collaborate with us to reach more farmers and amplify their voices.
Everyone: Spread the word about the Farmer Happiness Index and its mission.
Together, let’s redefine agricultural success—not just by yields, but by the smiles on farmers’ faces.
Join us and be part of this transformative journey.
Agriculture
Resource Index
Hello Kisan
Discussion/s
This is an excellent starting point for framing a modern and comprehensive agenda for agricultural discourse. To make it more relevant to today’s readers, particularly those from Generation G and a broader audience of policymakers, technologists, and urban consumers, I’ll suggest restructuring and rephrasing the content while preserving its core themes. Here’s a revised version:
Hello Kisan invites stakeholders to engage in informed discussions on the future of agriculture and food systems. Based on decades of experience and insights, the following key areas outline challenges, opportunities, and action points critical to modernizing agriculture and addressing global food challenges.
This agenda combines clarity with relevance, ensuring that it resonates with a modern audience while staying true to the foundational challenges identified by Hello Kisan.
Agriculture has historically been one of the most regulated economic activities globally, driven by food security needs and socioeconomic considerations. However, existing policies often tilt towards consumer protection at the expense of producers. Here are key focus areas:
1.1 Balancing Producer and Consumer Priorities
• Why consumer-centric policies dominate (e.g., price control, stock limits).
• Impact of trade policies (export/import restrictions) favouring consumers.
1.2 Reframing the National Narrative
• Understanding the real economic status of farmers.
• Strategies to address disadvantages faced by smallholders.
1.3 Sustainability Assessment
• Defining truly sustainable farming practices.
• Setting realistic timelines for achieving sustainability.
1.4 Regulatory Reforms for Inputs and Pricing
• Expanding quality controls beyond fertilizers and seeds.
• Comprehensive pricing mechanisms for all critical inputs.
1.5 Strategic Resource Allocation
• Macro vs. micro-level infrastructure investments.
• Redirecting subsidies to support long-term productivity.
1.6 Re-evaluating MSP (Minimum Support Price)
• Expanding MSP coverage and legal frameworks.
• Quantifying its benefits for small and marginal farmers.
Agriculture technology development faces institutional and market barriers. Addressing these gaps can accelerate the adoption of impactful innovations.
2.1 Bridging Science and Technology
• Shifting focus from theoretical research to practical problem-solving.
• Promoting B.Tech-style agricultural education.
2.2 Accelerating Technology Development
• Addressing outdated tools (e.g., tractors, chaff cutters) with disruptive innovation.
• Developing tools to reduce manual labour and optimize small landholdings.
2.3 Future-Ready Technologies
• Integrating biotech, digital, and space technologies into agriculture curricula.
• Bridging knowledge gaps between agriculture and other tech domains.
2.4 Who Leads Innovation?
• Encouraging private-sector competition alongside public-sector R&D.
• Creating national-level platforms for collaborative invention.
2.5 Validating Grassroots Innovations (Jugaad)
• Enlisting, improving, and commercializing grassroots solutions.
• Institutional support for certification and scalabilitys
2.6 Demand-Driven Solutions
• National platforms for submitting real-world agricultural challenges.
• Funding mechanisms for problem-specific innovation.
Rebuilding the connection between producers and consumers is key to equitable and sustainable food systems.
3.1 From Local to Global Food Systems
• Historical reliance on local produce and direct producer-consumer relationships.
• Modern trends of food diversity and long supply chains.
3.2 Bridging the Gap
• Addressing time lags, rising costs, and fragmented value chains.
• Leveraging technology for direct interactions and transparent transactions.
3.3 Value Addition for Producers
• Opportunities in processing and delivering ready-to-eat or gourmet foods.
• Enabling farmers to take ownership of value chains.
3.4 Developing Agri-Business Skills
• Building capabilities in quality assurance and market dynamics.
• Encouraging producers to transition into solution providers.
Agriculture remains highly vulnerable to external risks. Mitigation strategies must address:
• Climate change and environmental disruptions.
• Demand-supply mismatches and global geopolitical events.
• Infrastructure gaps and policy volatility.
Modern agriculture depletes land, water, and other resources at unsustainable rates. Immediate action is needed to:
• Rehabilitate degraded lands.
• Promote efficient water use and renewable resource management.
The artificial fragmentation of agriculture and food-related activities creates inefficiencies. A holistic approach is needed to:
• Align multiple agricultural pursuits under unified governance.
• Address farmers’ multi-dimensional roles across crops, livestock, and value-added processing.
While making a humble beginning we had listed many urgent and pressing concerns, issues and developments for knowledge creation and sharing by Hello Kisan Forum. The original list has expanded by manifold. Many new ideas, suggestions and solutions are now being brought up for discussions. To get a list of subjects being discussed by experts and practitioners can be requested on mukesh@hellokisan.org.